Sofie Pavitt Face Gets Picked Up By Sephora

Celebrity facialist Sofie Pavitt is bringing her eponymous skincare brand to Sephora.

The premium acne-focused line, known for its Mandelic Clearing Serum, will launch online at the retailer on Dec. 26, the brand announced on Thursday.

Less than two years old, Pavitt’s business has earned buzz from shoppers and attention from retailers thanks to its founder’s reputation as New York’s “acne whisperer” with a high-profile roster of young celebrities, including Zendaya, Lorde and Ella Emhoff.

The brand received funding in October 2024 from True Beauty Ventures, which also invests in brands including Dieux, Crown Affair and Vacation. Current stockists include Violet Grey and Goop as well as medspa chains Glowbar and Formula Fig, but Sephora is Pavitt’s largest retail partner to date.

Following the online launch, the brand will roll out into 363 Sephora stores on Feb. 28.

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