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Shiseido Profits Plummet 73% on Weak China Demand

The Japanese owner of Nars and Drunk Elephant has been struggling with low consumer confidence and a boycott on Japanese-made goods in China, cratering its share price.
Shiseido store in Shanghai, China. Shutterstock.
Shiseido store in Shanghai, China. (Shutterstock)

Japanese cosmetics giant Shiseido said on Monday its full-year profit slumped 73 percent, partly due to a drop in consumer spending in key overseas market China, a trend the company expects to continue into 2025.

Shiseido said its operating profit came in at 7.58 billion yen ($49.9 million) in the 12-month period ended December 31, compared with 28.13 billion yen the prior year.

A retailer of high-end personal goods, Shiseido is seen as a barometer for consumer confidence in China, a market the company and its peers have come to rely on for sales growth.

Learn more:

Shiseido Stock Plummets After Growth Plan UnderwhelmsThe Japanese conglomerate’s share price fell to an eight-year low after a plan to offset its ailing Chinese business failed to impress investors.

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