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The beauty company’s China subsidiary is partnering with asset management firm Boyu Capital to seek out investment opportunities in emerging cosmetics and wellness brands, as well as related technology companies like e-commerce services.
The fund will be jointly managed by Boyu and Shiseido and is scheduled to start operating this year, after the completion of relevant regulatory filings in China.
Shiseido said the fund will boost its portfolio in the country and help deliver on its strategy to strengthen growth in the region.
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