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Sephora Will Sell Mostly Exclusive Brands at Kohl’s

Sephora. Courtesy

By

Chantal Fernandez

27 April 2021

As the beauty retailer gears up to open its first 200 shop-in-shops inside Kohl’s in August, it announced that the new store formats will rely on brands that have exclusive deals with Sephora. Drunk Elephant, Fenty Beauty and Rare Beauty will be among the makeup, skincare, hair and fragrance products that will be available in Kohl’s stores and on its website. The partnership will expand Sephora’s reach outside of malls, which represent 60 percent of its US network, to better compete with Ulta and other peers.

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