Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Revolution Beauty Puts Itself Up For Sale

The British cosmetics maker announced on Wednesday that it has launched a sale process following an unsolicited bid for its business from an unnamed buyer.
Revolution Beauty.
The makeup retailer recently said it was reviewing its funding structure. (Shutterstock)

British makeup and skin care retailer Revolution Beauty said on Wednesday it was exploring a sale after it received a preliminary takeover approach.

The move comes days after the company said it was reviewing its funding structure and mulling a fundraise from key shareholders after its annual sales slumped by more than a quarter.

The company did not disclose the identity of the potential bidder. Revolution Beauty had a market capitalisation of £16.6 million ($22.3 million) as of Tuesday’s close.

By Shashwat Awasthi; Editor: Nivedita Bhattacharjee

ADVERTISEMENT

Learn more:

The End of the Lipstick Index

After years of double-digit growth and a perception of being impervious to wider economic downturns, the beauty industry is finding that cash-strapped customers aren’t interested in ‘little luxuries.’

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Beauty
Analysis and advice on the fast-evolving beauty business.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON