Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Puig Restructures, Outlines Growth Strategy

Puig building_credit Rafael Vargas
Puig HQ in Barcelona | Image: Rafael Vargas

The group has laid out an ambitious plan to return to growth with a goal to rebound swiftly from the pandemic and surpass €4 billion in sales by 2025. Sales are expected to dip to €1.5 billion this year, down from €2 billion last year.

The company’s five-year strategy involves growing Paco Rabanne and Carolina Herrera into billion-euro brands, and scaling beauty brands Charlotte Tilbury and Isdin to each reach €500 million in sales.

To support its ambitions, the company has reorganised its business into three divisions. The biggest, Beauty and Fashion, will house the majority of Puig’s brands, including Paco Rabanne, Carolina Herrera and Dries Van Noten, as well as licences for Christian Louboutin and Comme des Garçons Parfums. Charlotte Tilbury, of which Puig acquired a majority stake in June, will sit as its own division, while the newly created Derma division will house Uriage, Apivita and Isdin.

The company will also increase its stakes in Loto del Sur, based in Colombia, and Kama Ayurveda, based in India, to become a majority shareholder

In This Article
Topics
Organisations

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Beauty
Analysis and advice on the fast-evolving beauty business.

Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Can Big Luxury Find Its New Look?

Sex sells — if anyone can figure out what sexy means in 2026. Robert Williams tracks the search for a new silhouette at Kering’s Gucci, LVMH’s Dior and more.


Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON