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Puig Profits Rise 12% on Makeup, Skincare Demand

The Spanish beauty group, which owns Carolina Herrera and Charlotte Tilbury, achieved record sales in 2025 and reported growth in all business segments.
Charlotte Tilbury hero products displayed with a sparkly background.
Puig, which owns Charlotte Tilbury, saw its makeup sales grow over 10 percent, well above the industry average in 2025. (Charlotte Tilbury)

Spanish beauty company Puig posted a 12 percent rise in full-year net profit on Wednesday to 594 million euros ($703 million), as strong demand in makeup and skincare helped offset negative currency effects and slower growth in fragrances.

Puig, known for its perfume brands Rabanne, Carolina Herrera and Jean Paul Gaultier, attributed the net profit increase partly to the absence of IPO-related costs booked in 2024, when net profit stood at 531 million euros. Currency movements had a negative impact of 2.6% last year.

Sales at constant currency rose 7.8 percent to $5.96 billion, as fragrance segment demand moderated, though the results remained within its annual guidance range, helped by makeup and skincare demand.

Fragrances and fashion, which account for about 73 percent of sales, rose 3.8 percent, while makeup grew 10.7 percent and skincare 7.3 percent.

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The Barcelona-based firm plans to pay a dividend of 0.42 euros per share for 2025, maintaining its policy of paying out around 40 percent of reported net profit.

The company expects full-year margins to remain stable in 2026 despite rising costs, and said it is confident like-for-like revenue will continue to grow at a rate ahead of the broader premium beauty market.

By Mireia Merino and Marta Serafinko

Learn more:

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US-imposed tariffs were blamed for slowdowns in the earnings reports of several prominent fragrance makers, but the full picture of what’s next for the category goes a little deeper.

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