Agenda-setting intelligence, analysis and advice for the global fashion community.
Under the new format, which will begin in 2025, products will be listed on the site through editorial content that will link to brands’ sites to purchase. The Richemont-owned luxury e-tailer will no longer stock beauty products.
Among the brands on its roster that intend to stay on with the new platform are Vintner’s Daughter, U Beauty and Emma Lewisham, with the latter planning to keep a selection of products rather than their full line. Some brand founders said they had not yet been notified of the changes.
As of April 2024, Net-a-Porter had trimmed its brand roster from more than 200 in 2022 to 70, according to reporting by Business of Fashion. Many of the beauty brands removed generated less than $150,000 a year each on the platform. Currently, there are 57 brands listed under its beauty section, including lines such as Westman Atelier, Aesop, Gucci Beauty, Charlotte Tilbury and Byredo.
Sign up to The Business of Beauty newsletter, your complimentary, must-read source for the day’s most important beauty and wellness news and analysis.
ADVERTISEMENT
Learn more:
Once thought of as long-term disruptors who would change the way we shop forever, multi-brand online retailers that sell cosmetics, skincare and fragrance are facing multiple headwinds.
