Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Business of Fashion
Beauty

Nars to Open First Freestanding India Store

After testing the waters in local retailers, the Shiseido-owned makeup line will debut a standalone location.
Several Nars makeup palettes and bottles.
Nars makeup backstage at the Adeam Spring/Summer 2023 runway show. (Dimitrios Kambouris)
By

After first entering the Indian market on Oct. 10 at Shoppers Stop and Sephora, both online and in select stores, Nars has announced plans to open a free-standing boutique in the country next month.

Many global beauty brands have started to turn their focus to India, a fast-growing beauty market valued at $16.5 billion and predicted to grow 11.5 percent to $18.4 billion by 2026, according to Euromonitor International.

India is a high priority for parent company Shiseido, which also owns Drunk Elephant and Clé de Peau Beauté.

The store will open at the Select CityWalk shopping centre in the cosmopolitan hub of New Delhi. It will feature visuals photographed by brand founder François Nars and is designed in partnership with Fabien Baron of New York design firm Baron & Baron.

ADVERTISEMENT

Learn more:

Accessing India’s Booming Beauty Market Just Got Easier

Reliance Industries and Tata Group have launched multi-brand beauty retailers Tira and Tata Cliq Palette respectively in a challenge to incumbents like Nykaa, Purplle and Sephora.

About the author
Daniela Morosini
Daniela Morosini

Daniela Morosini is Senior Beauty Correspondent and Special Projects Editor at The Business of Beauty at BoF. She covers the global beauty industry, with an interest in how companies go to market and overcome hurdles.

In This Article
Topics
Tags

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Beauty
Analysis and advice on the fast-evolving beauty business.

Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.

view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

What Is Nike Doing With Its ACG Label?

The activewear giant seems intent on turning its nearly 40-year-old niche outdoor fashion brand into a mainstream success. The plan hinges on convincing backpackers and athletes its rugged technical gear can perform just as well as The North Face or Arc’teryx.

Question Time in Paris

It’s not an existential crisis — yet — but Rick Owens and Daniel Roseberry confront some headscratchers in their latest collections.

VIEW MORE

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.