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Nail Care Brand Nails Inc Acquired by Private Equity Firm

The British nail care brand has been acquired by American private equity group Pacific World Corporation, the company announced Monday.
Thea Green
Nails Inc also operated nail salons in the UK. (VisMedia)
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Nails Inc, the British nail care company founded in 1999 by entrepreneur Thea Green has been acquired by private equity firm Pacific World Corporation, the company announced Monday. Financial terms of the deal were not disclosed.

In addition to its range of premium nail care products, Nails Inc also has a sister brand called Holler & Glow which makes affordable bath and body products. The acquisition will see both brands refocus on the north American market, which represents 50 percent of combined revenues.

In a statement, Bart J. deBie, managing director at Prospect Capital, Pacific World Corporation’s parent company, said the business sees “incredible potential” in Nails Inc, praising its commitment to “fast and agile product innovation.”

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About the author
Daniela Morosini
Daniela Morosini

Daniela Morosini is Senior Beauty Correspondent and Special Projects Editor at The Business of Beauty at BoF. She covers the global beauty industry, with an interest in how companies go to market and overcome hurdles.

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