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Mike Ashley’s Frasers Drops Out of Bid For Revolution Beauty

The British fashion group has decided not to go ahead with an offer to buy the ailing cosmetics brand, the company said Thursday.

Revolution Beauty. — The cosmetics seller has a market valuation of 24.6 million pounds. (Shutterstock)

By

Reuters

20 June 2025

Billionaire Mike Ashley’s Frasers Group said on Thursday it will not make an offer for struggling British cosmetics group Revolution Beauty.

Frasers earlier this month said it was considering an all-cash bid for Revolution, which put itself up for sale in May after months of languishing sales.

The cosmetics seller has a market valuation of 24.6 million pounds ($32.95 million), according to LSEG data.

British online fashion retailer Debenhams, which recently rebranded itself from Boohoo, is Revolution Beauty’s largest shareholder.

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By DhanushVignesh Babu, Yamini Kalia; Editor: Mrigank Dhaniwala

Learn more:

Revolution Beauty Puts Itself Up For Sale

The British cosmetics maker announced on Wednesday that it has launched a sale process following an unsolicited bid for its business from an unnamed buyer.

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