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Sisley is set to open a new spa in Mayfair, a plush area of London known for its designer stores, art galleries and luxury car dealerships.
Located on South Audley Street, the storefront is a stone’s throw from the Mount Street, a popular shopping drag that boasts beauty outposts from other luxury beauty labels, including fragrance maker Creed, skincare brand Dr Barbara Sturm and body and face care seller Bamford.
The new Maison Sisley will offer treatments for face, body and hair. Treatments will exclusively use Sisley products, but will also emphasise professional techniques such as facial massage, LED and peels.
“We want to see [customers’] skin, and to be able to really give them the right advice,” said global vice president Christine D’Ornano, who with her brother, Philippe, is part of the company’s second-generation leadership. “We really believe in human contact.” After launching its first spa in Paris in 2017, the company continued to expand its spa footprint during the Covid-19 pandemic, opening locations in Milan, Madrid, New York and Shanghai.
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“We focus on things like the massage, rather than having too many applications of products, which you can do at home,” she said. “A lot of our customers already have very elaborate [skincare] routines.”
Opening an outpost in London has been a priority for the family-owned company, which specialises in luxury skincare, but d’Ornano said finding the right location had been difficult. “It’s not called ‘maison’ for nothing,” she said, adding that her and her family look for spaces that have multiple floors, space for a boutique in addition to treatment rooms, and a salon space where customers have tea and relax.
The overall Sisley brand generated sales of €930 million ($1 billion) last year, with skincare accounting for around 70 percent of revenue, though its premium hair care line, which launched in 2018, is growing quickly. d’Ornano said that while the spas, which offer blowouts as well as facials, are usually initially popular with existing customers, they also serve as a recruitment space for those who haven’t tried the brand before.
“[Profitability] varies from maison to maison,” she said. “But the ones we opened first are profitable, and some very quickly.”
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