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Beauty

L’Oréal Wins Miu Miu Beauty License

The move builds on an ongoing relationship between L’Oréal and Miu Miu sister brand Prada, which launched a skincare and makeup line last year.
A blue bottle of Miu Miu perfume sits on a table.
L’Oréal is taking over Miu Miu's beauty license after a successful tie-up with sister brand Prada. (David M. Benett/Dave Benett/Getty Images for Miu Miu)
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L’Oréal and Miu Miu are teaming up on beauty, announcing an exclusive worldwide licensing agreement Friday.

The move builds on an ongoing relationship between L’Oréal and Miu Miu sister brand Prada, which launched a skincare and makeup line last year.

The first Miu Miu fragrances under the new L’Oréal license are expected to hit shelves in 2025. The company had previously worked with Coty on perfume.”

This new chapter will sustain the brand’s growth and help to further untap Miu Miu’s full potential in the category,” Miu Miu CEO Benedetta Petruzzo said in a statement.

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Prada’s Beauty Line Launches

The products — priced from $50 for lipstick and $360 for face cream — were developed by French conglomerate L’Oréal, which acquired Prada’s fragrance licence, formerly held by Puig, in 2019.

About the author
Sarah Kent
Sarah Kent

Sarah Kent is Chief Sustainability Correspondent at The Business of Fashion. She is based in London and drives BoF's coverage of critical environmental and labour issues.

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