Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

L’Oréal Sales Miss Estimates as China Demand Remains Weak

Sales missed expectations at 2.5 percent growth, as softened demand in the US compounded by persistent sluggishness in the Chinese market dragged down overall earnings.
L’Oréal Store Front.
L’Oréal and the wider beauty industry have been suffering from a steep slowdown in China. (Shutterstock)

L’Oréal SA’s fourth-quarter sales fell short of analysts’ estimates after demand in the US failed to make up for a continued downturn in China.

Sales overall rose 2.5 percent on a comparable basis in the period, the cosmetics company said in a statement. Analysts had expected a 3.8 percent gain. Revenue in North America only grew 1.4 percent, while the region including China continued to experience a drop.

“We expect the shares to react negatively,” when the market opens in Paris on Friday, Molly Wylenzek, an analyst at Jefferies, wrote in a note. L’Oréal’s American Depository Receipts slid as much as 2.4 percent in mid-day trading in New York.

L’Oréal and the wider beauty industry have been suffering from a steep slowdown in China where consumer confidence has been hurt by a property crisis as well as youth unemployment.

ADVERTISEMENT

That said, L’Oréal’s results were more resilient than those of Estée Lauder Cos., which earlier this week announced plans to cut up to 7,000 jobs after predicting that sales in the current quarter will slide by up to 12 percent due to continued underperformance in its duty-free business in Asia.

The industry now has to contend with the threat of potential US tariffs under President Donald Trump.

L’Oreal’s operating profit in 2024, meanwhile, rose to €8.69 billion ($9 billion), slightly higher than analysts’ estimate of €8.65 billion.

Separately, the company said Francoise Bettencourt Meyers, 71, whose family has a controlling stake in L’Oréal, has decided to not seek a renewal of her board seat when it expires in April. She will be replaced by Alexandre Benais, who heads her family’s investment vehicle Tethys Invest, after a vote at the company’s annual general meeting.

The family controls L’Oréal via its 35 percent stake, which gives it a fortune estimated at about $76 billion in the Bloomberg Billionaires Index.

By Angelina Rascouet

Learn more:

L’Oréal Sells €3 Billion of Sanofi Stock Back to Drugmaker

The company said the transaction will “optimise” its balance sheet, clearing the way for possible further acquisitions or future share buybacks.

In This Article
Topics
Organisations

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Beauty
Analysis and advice on the fast-evolving beauty business.

Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Can Big Luxury Find Its New Look?

Sex sells — if anyone can figure out what sexy means in 2026. Robert Williams tracks the search for a new silhouette at Kering’s Gucci, LVMH’s Dior and more.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON