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Ulta Beauty Partners with Instacart

The retailer’s 1400-plus doors across the US will now offer same-day delivery through the Q-commerce app.
A promotional image for Instacart and Ulta Beauty's partnership. In the foreground, it features a hand holding an iPhone with the Ulta Beauty storefront displayed. Behind the hand, a mosaic of beauty products from Ulta Beauty, including LolaVie conditioner, Black Opium fragrance and Nyx lip gloss, forming a background.
Ulta Beauty's 1400-plus stores will now offer same-day delivery via Instacart, the Q-commerce company announced on Wednesday. (Instacart)
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Q-commerce company Instacart has inked a partnership with Ulta Beauty that will offer same-day delivery from any of the specialty retailer’s 1400-plus US doors, the company announced on Wednesday.

Customers will be able to shop Ulta’s range of cosmetics, fragrance, skincare, hair care and body care and supplements through the Instacart app, earn Ulta Beauty loyalty points, and receive their deliveries as quickly as in an hour.

Launched in 2012 to offer same-day grocery delivery, Instacart has since partnered with over 1500 national, regional and local retailers to grow its product assortment and emerge as a major player in the burgeoning quick commerce (or Q-commerce) economy. In 2024, the company also announced partnerships with The Home Depot to offer home improvement goods and UberEats to provide restaurant delivery.

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About the author
Brennan Kilbane
Brennan Kilbane

Brennan Kilbane is News and Features Editor at The Business of Beauty. He is based in London, and supports BoF’s coverage of the multifaceted cosmetics industry, from fine fragrance to wellness trends.

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