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Oddity Tech, the parent company of Il Makiage and Spoiled Child, announced Tuesday that the business had raised its full year outlook after posting first quarter revenue earnings of $268 million, a 27 percent year-over-year increase.
The company “exceeded expectations across all metrics,” said Oran Holtzman, Oddity co-founder and CEO, and posted an adjusted EBITDA of $52 million. Both brands under the company’s umbrella posted double-digit revenue growth. A feat made possible by accelerated international expansion and the growth of Oddity Labs, the company’s biotechnology arm.
Oddity now expects full year revenue to land between $790 million and $798 million, with an adjusted EBITDA of between $157 million and $161 million. The outlook incorporates the tariff-related headwinds, which the company expects to be “manageable.” The majority of Oddity’s products are made in Europe.
Oddity plans to soft launch a new brand by the third quarter with a formal launch slated for the fourth quarter.
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Il Makiage Owner Reports Double-Digit Revenue Growth
Oddity, the parent company of beauty labels SpoiledChild and Il Makiage, reported a revenue surge of 27 percent in its 2024 earnings, alongside plans to invest in its biotech division and develop two new brands.
Editor’s Note: This story was updated on April 30, 2025, to correct where most of Oddity’s products are manufactured. It is Europe, not Israel.
