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Unilever India Acquires Indian Beauty Brand Minimalist

Hindustan Unilever, the conglomerate’s Indian division, has taken a majority stake in the premium beauty brand.
Unilever Plc plans to sharpen its focus on health and hygiene.
Unilever's Indian division will fully acquire the beauty brand within two years. (Shutterstock)
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Hindustan Unilever, the India unit of the global personal care conglomerate, announced on Wednesday that it will acquire a majority stake in Minimalist, the Indian premium beauty brand. Financial terms of the deal were not disclosed.

Hindustan Unilever has taken a 90.5 percent stake in the company and will progress to full ownership within two years.

Rohit Jawa, chief executive and managing director at Hindustan Unilever, said in a statement that the acquisition will augment the company’s nascent beauty and wellbeing portfolio. The brand offers a variety of skin, hair and body care formulations with high-tech ingredients and understated packaging.

Founded in 2020 by Mohit Yadav and Rahul Yadav, the brand netted revenues of INR 500 crore ($57.8 million) in 2024, and was reportedly valued at $342.3 million.

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The acquisition is expected to be completed by June 2025.

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About the author
Brennan Kilbane
Brennan Kilbane

Brennan Kilbane is News and Features Editor at The Business of Beauty. He is based in London, and supports BoF’s coverage of the multifaceted cosmetics industry, from fine fragrance to wellness trends.

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