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Hermès Debuts New Makeup Categories

Hermès has added mascara, eyeshadow and makeup brushes to its growing lineup of cosmetics.
Hermès adds to its beauty mix.
Hermès adds to its beauty mix. (Hermès)
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Hermès has added mascara, eyeshadow and makeup brushes to its growing lineup of cosmetics.

Le Regard Hermès, which launched Sunday, features a selection of six refillable eyeshadow palettes, Ombre d’Hermès, the Trait d’Hermès Mascara and four makeup brushes called Les Pinceux Hermès. The range was designed by Hermès Beauty creative director, Gregoris Pyrpylis, who was appointed in 2022.

The French luxury giant entered the cosmetics space in 2020 with lipstick, and has steadily built out its beauty offerings to include nail polish and fragrance. A complexion collection, Le Plein Air, launched in March. Though still small, the company’s perfume and beauty sales were up 15 percent in 2022.

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Hermès Beauty Names Creative Director

Greek makeup artist Gregoris Pyrpylis will lead the development of the French luxury house’s beauty division.

About the author
Daniela Morosini
Daniela Morosini

Daniela Morosini is Senior Beauty Correspondent and Special Projects Editor at The Business of Beauty at BoF. She covers the global beauty industry, with an interest in how companies go to market and overcome hurdles.

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