Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Hermès Beauty Names Creative Director

Greek makeup artist Gregoris Pyrpylis will lead the development of the French luxury house’s beauty division.
Gregoris Pyrpylis will lead Hermès Beauty.
Gregoris Pyrpylis will lead Hermès Beauty. (Hermès)

Greek makeup artist Gregoris Pyrpylis will lead the development of the French luxury house’s beauty division. He will report to Agnès de Villers, president of Parfum & Beauté and will work under the supervision of Pierre-Alexis Dumas, artistic director of Hermès.

“We take a crosscutting perspective to creating objects for Hermès beauty,” said de Villers. “As an expert in the colours, textures and gestures that express and elevate beauty, Gregoris’ talent will be a driving force for Hermès Beauty.”

Hermès launched cosmetics in March 2020, adding lipstick, then powders and nail polish to its fragrance lineup.

Learn more:

ADVERTISEMENT

The Return of Makeup

After a year of mask-wearing, all signs point to a comeback for makeup. But like most sectors, the pandemic has reconfigured the category.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Beauty
Analysis and advice on the fast-evolving beauty business.

Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Question Time in Paris

It’s not an existential crisis — yet — but Rick Owens and Daniel Roseberry confront some headscratchers in their latest collections.


Can Big Luxury Find Its New Look?

Sex sells — if anyone can figure out what sexy means in 2026. Robert Williams tracks the search for a new silhouette at Kering’s Gucci, LVMH’s Dior and more.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON