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Givaudan Acquires US Perfume Manufacturer Belle Aire Creations

The purchase comes as the Swiss fragrance-maker seeks to strengthen its North American foothold by 2030.
Givaudan's Zurich Inovation Centre.
The US perfume manufacturer, founded in 1982, will help the Swiss firm strengthen its consumer base and creative capabilities across North America, according to the release. (Courtesy)

Swiss fragrance maker Givaudan has acquired US fragrance manufacturer Belle Aire Creations, the two companies announced Monday.

While terms of the deal were not disclosed, Givaudan shared in a release that Belle Aire Creations’ business would have added around CHF 65 million ($81.1 million) of incremental sales to Givaudan’s results in 2024. The US perfume manufacturer, founded in 1982, will help the Swiss firm strengthen its consumer base and creative capabilities across North America, according to the release.

Givaudan, one the world’s leading flavour and fragrance makers, is well-known for its roster of 42 perfumers and best-selling creations like Carolina Herrera’s Good Girl and Prada Paradoxe.

The company announced a new 2030 strategic plan to expand its geographic footprint within the next five years in Aug. 2025. The following month, Givaudan completed its acquisition of Brazilian perfumer Vollmens Fragrances.

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Learn more:

What Comes After the Fragrance Boom

As consumer sentiment begins to dampen, the perfume industry’s explosive growth looks headed for a slowdown. Executives from Swiss fragrance and flavours firm Givaudan are confident in the strength of their business, but are diversifying into makeup, skincare and other categories to prepare.

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