Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Douglas Raises Sales Forecast, Divests Pharmacy Business

The newly public European beauty retailer has upgraded its net sales forecast, predicting growth of 8.5 percent this fiscal year, up from 7 percent previously.
German retail beauty brand Douglas. Shutterstock.
German retail beauty brand Douglas. (Shutterstock)

On Wednesday, Germany-based beauty retailer Douglas upgraded its sales forecast, predicting growth of 8.5 percent this fiscal year, up 1.5 percent from its previous outlook.

The firm, which raised €890 million ($967 million) when it went public in March, also announced telehealth company MYA Health B.V will buy its online pharmacy business, Disapo, for an undisclosed sum.

The company is now doubling down on its core premium beauty business, having added buzzy lines such as Naturium and Sol de Janiero. It also said on Wednesday it is on track to reach an adjusted EBITDA margin of 18.5 percent, up a percentage point from its last financial year.

Its share price jumped 4.7 percent following the announcement. The company’s stock was priced at the lower end of its IPO range, and is down some 18 percent since it returned to the German stock exchange in March (it was previously delisted in 2013 by private equity firm Advent International).

ADVERTISEMENT

Sluggishness and low valuations have dogged the European public market, with ongoing concerns about the bloc’s slow recovery from multiple economic headwinds.

Sign up to The Business of Beauty newsletter, your complimentary, must-read source for the day’s most important beauty and wellness news and analysis.

Learn more:

CVC-Backed Perfume Retailer Douglas Raises $967 Million IPO

German perfume retailer Douglas AG priced its €890 million ($967 million) initial public offering at €26 a share, the bottom of a marketed range.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Beauty
Analysis and advice on the fast-evolving beauty business.

Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Can Big Luxury Find Its New Look?

Sex sells — if anyone can figure out what sexy means in 2026. Robert Williams tracks the search for a new silhouette at Kering’s Gucci, LVMH’s Dior and more.


Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON