Agenda-setting intelligence, analysis and advice for the global fashion community.
Hailey Bieber’s Rhode now has a second celebrity face: Claudia Schiffer.
The supermodel stars in a campaign revealed yesterday for its newest launch, a rich moisturising product called Barrier Butter, $38, which will be available from October 28th on Rhode’s e-commerce site.
With more than 1,000 magazine covers under her belt, Schiffer has been a fashion icon since the 1990s, and at 54 years old, is a different kind of ambassador for the brand, which has tapped younger models such as Candice Swanepoel and Jasmine Tookes for past endorsements.
While well known for trending products like its tinted lip balms and corresponding smartphone cases, the brand has broadened its selection of products in 2024, with the launch of its first makeup product, Pocket Blush, in June and a cleanser in January.
ADVERTISEMENT
Sign up to The Business of Beauty newsletter, your complimentary, must-read source for the day’s most important beauty and wellness news and analysis.
Learn more:
Lip Gloss Is Beauty’s Secret to Sales and Sex
Recalling the appeal of Lip Smackers balms and Lancôme’s Juicy Tubes, skincare brands like Rhode, Summer Fridays and U Beauty have the lip category cornered.
