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The deal values Counter Brands at $1 billion, Carlyle Group said Tuesday. The investment firm said the partnership will help accelerate strategic initiatives at Beautycounter with a focus on boosting brand awareness and further strengthening Counter Brands’ omnichannel business model.
Beautycounter launched in 2013 with a focus on “clean” beauty. The brand’s parent company was previously valued at about $400 million in 2018, according to a report by Bloomberg.
This move is the latest in a string of deals in the consumer space for Carlyle Group. It sold streetwear giant Supreme to Vans- and Timerland-owner VF Corp in December and luxury sneaker maker Golden Goose to fellow private equity firm Permira in June last year.