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Buzzy skincare brand Bubble has hired an investment bank to weigh its growth options, founder Shai Eisenman confirmed to The Business of Beauty on Thursday.
Reports of the partnership were first reported by Axios on Thursday. Eisenman declined to comment on when the bank was hired, but said that it was evaluating all options and no decisions have yet been made as the brand continues to ratchet up growth and focuses on international expansion.
Originally founded in 2019 by Eisenman, who is still the company’s majority owner, the brand is known for its colourful packaging and affordable products, which have been a hit at retailers including Walmart and Amazon.
Despite its youthful branding, Bubble has made strides to also secure dermatological credentials, working with a field team to seed products to dermatologists, carrying out clinical trials and securing physician approval for some of its products.
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How Shai Eisenman’s Bubble Broke Through With Gen-Z
In just two years, the beauty brand’s accessible pricing, crafty marketing and ingredient line-up have gotten the cohort’s attention.
