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Ben Gorham will leave Byredo at the end of June, stepping away from the brand he founded in 2006. The departure comes two years after Puig acquired full ownership of the Stockholm-based fragrance and lifestyle company.
Gorham had agreed to stay on through mid-2025 as part of Puig’s acquisition terms, maintaining creative oversight during the transition. His exit finalizes Puig’s integration of the brand, which it purchased amid preparations for its stock market debut last May.
Byredo was valued at over €1 billion ($1.15 billion) at the time of the 2022 deal, and has since expanded across categories including cosmetics, leather goods and jewellery. The brand’s makeup line, launched in 2020, was developed with artist Isamaya Ffrench and later overseen by Lucia Pica.
Puig’s portfolio includes brands like Rabanne, Charlotte Tilbury and Dries Van Noten. The Spanish group is positioning itself as a major player in high-end fragrance and beauty, segments that continue to perform well despite weakness in other areas of the luxury market.
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