Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Business of Fashion
Beauty

Beiersdorf Warns of Difficult Quarter Ahead in China

While its ultra-premium skincare line La Prairie has gained market share, the local luxury beauty sector is still in decline.
Beiersdorf Warns of Difficult Quarter Ahead in China
Beiersdorf said on Tuesday the luxury skin care market in China has continued to “decline strongly” during the second quarter. (Shutterstock)
By

German skin care company Beiersdorf said on Tuesday the luxury skin care market in China has continued to “decline strongly” during the second quarter, but the group has managed to gain more market share with its La Prairie brand.

“Today we are not able to grow, we are gaining market share but in a very strongly declining market. Q1 was difficult. Q2 will be also difficult,” CEO Vincent Warnery told investors during a capital markets day.

“We see some market share gains but obviously we are not yet at the end of the tunnel on La Prairie,” he added.

By Ludwig Burger, Marleen Kaesebier and Eva Orsolya Papp; Editor: Madeline Chambers

ADVERTISEMENT

Learn more:

Beiersdorf Hikes Organic Sales Aim on Demand for Nivea, Sunscreen

First-half sales grew 12.3 percent from a year earlier to €4.9 billion ($5.35 billion), with an adjusted operating profit (adjusted EBIT) of €852 million, up from 710 million a year earlier.

In This Article
Topics

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Beauty
Analysis and advice on the fast-evolving beauty business.

Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.

view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

What Is Nike Doing With Its ACG Label?

The activewear giant seems intent on turning its nearly 40-year-old niche outdoor fashion brand into a mainstream success. The plan hinges on convincing backpackers and athletes its rugged technical gear can perform just as well as The North Face or Arc’teryx.

Question Time in Paris

It’s not an existential crisis — yet — but Rick Owens and Daniel Roseberry confront some headscratchers in their latest collections.

VIEW MORE

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.