Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Beiersdorf Raises 2023 Sales Outlook

The German multinational company reports a positive increase in its sales growth.
Nivea products.
Nivea maker Beiersdorf raised its full-year sales guidance and reported a 12.2 percent hike in preliminary organic group sales in the first quarter. (Shutterstock)

Nivea maker Beiersdorf raised its full-year sales guidance on Wednesday, as it reported a 12.2 percent hike in preliminary organic group sales in the first quarter, driven by its consumer business unit.

The German company now expects organic sales growth in the mid-to-high-single-digit range versus the mid-single-digit range growth it had forecast previously.

According to preliminary figures, organic group sales came in at €2.48 billion ($2.71 billion) in the first quarter, above the €2.22 billion it reported a year earlier.

Organic sales in the consumer business segment rose 14.8 percent year-on-year.

ADVERTISEMENT

For the unit, the group now expects organic sales growth in the mid-to-high-single-digit range as well, while it confirmed organic sales growth in a mid-single-digit range for its Tesa division. It confirmed its earlier annual forecast for margin on core profit.

Beiersdorf is scheduled to publish its results for the first three months of 2023 on April 26.

By Linda Pasquini, Editor Friederike Heine

Global Forum Banner.Opens in new window

Learn more:

Beiersdorf Expects Skincare Market to Recover in 2022

The company said it expects sales to rise about 5 percent in 2022 after it reported a strong end to 2021.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Beauty
Analysis and advice on the fast-evolving beauty business.

Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Can Big Luxury Find Its New Look?

Sex sells — if anyone can figure out what sexy means in 2026. Robert Williams tracks the search for a new silhouette at Kering’s Gucci, LVMH’s Dior and more.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON