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Beauty

Beiersdorf Beats Expectations, Boosted by Mass Skincare

In its first-quarter earnings, the German beauty giant reported that sales increased 3.6 percent to €3 billion, with the affordable skincare brands Aquaphor and Eucerin growing 11.4 percent.
Nivea products.
Nivea maker Beiersdorf on Tuesday reported first-quarter group sales marginally ahead of market expectations, helped by its derma division. (Shutterstock)
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German consumer goods maker Beiersdorf on Tuesday reported first-quarter group sales marginally ahead of market expectations, helped by its derma division.

The company’s first-quarter sales rose 3.6 percent organically to €2.69 billion ($3.05 billion), compared to analysts’ expectations of €2.65 billion as per data compiled by LSEG.

Sales of Nivea, the company’s flagship skin and body care brand, grew 2.5 percent organically, while sales of its derma division brands jumped 11.4 percent led by emerging markets and North America.

On the other hand, the company reported a 17.5 percent drop in sales of luxury brand La Prairie, due to a difficult market environment in China.

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The company confirmed its guidance for 2025.

By Matthias Inverardi, Bernadette Hogg and Paolo Laudani; Editor: Varun H K

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Nivea Maker Beiersdorf Expects Skin Care Growth to Slow

The German cosmetics company, which also makes the pricey skincare and makeup lines La Prairie and Chantecaille, cut its growth forecast for the year ahead, citing softened demand.

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