Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Exclusive: Akt London Enters Sephora

The UK label will roll out its hero deodorant to Sephora US doors and launch its full assortment online as the LVMH-owned retailer expands its body care offering.
Akt London Deodorant Balm
Akt London's hero SKU, the Deodorant Balm, rolls out into 288 Sephora stores starting on April 6. (Akt London)

Akt London, the UK body care brand founded by West End performers Andy Coxon and Ed Currie, has signed its largest retail partnership to date with

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Beauty
Analysis and advice on the fast-evolving beauty business.

One of These Companies Could Be the Next Hair-Care Giant

Indie hair-care brands are tempting conglomerates with their next-gen products and fast-moving ethos, but the current big beauty landscape lacks a dominant player. Firms like Wella Company, Henkel and L’Oréal are all vying for the top spot.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Exclusive: Akt London Enters Sephora

The UK label will roll out its hero deodorant to Sephora US doors and launch its full assortment online as the LVMH-owned retailer expands its body care offering.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON