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Sustainability

Wool Workout Clothes? The Demand Is Growing

The consumer base for activewear made of natural materials like cotton and wool is growing, as more people on the political right join progressives in worrying about the health effects of polyester and other synthetics.

Sustainability

Wool Workout Clothes? The Demand Is Growing

The consumer base for activewear made of natural materials like cotton and wool is growing, as more people on the political right join progressives in worrying about the health effects of polyester and other synthetics.


Retail

Why the Most Coveted Products Are Surprisingly Affordable

Not so long ago, the ‘it’ bags, shoes, jackets and belts usually bore the logo of a big luxury brand. But relentless price hikes have opened the door for premium players like Sézane and COS — and even mass brands like Uniqlo and Ugg — to capture the cultural zeitgeist.

Retail

Why the Most Coveted Products Are Surprisingly Affordable

Not so long ago, the ‘it’ bags, shoes, jackets and belts usually bore the logo of a big luxury brand. But relentless price hikes have opened the door for premium players like Sézane and COS — and even mass brands like Uniqlo and Ugg — to capture the cultural zeitgeist.


Global Markets

This Week: Ramadan and Lunar New Year Converge

The two holidays haven’t synced up this closely in a century. That should keep the fashion industry busy, as both have become major global shopping events.

Global Markets

This Week: Ramadan and Lunar New Year Converge

The two holidays haven’t synced up this closely in a century. That should keep the fashion industry busy, as both have become major global shopping events.


Fashion Week

Calvin Klein’s Collection Comeback Continues

Three seasons in, Veronica Leoni’s take on Calvin Klein remains rooted in tailored minimalism, though this time, she revisited the brand’s provocative past, too.

Fashion Week

Calvin Klein’s Collection Comeback Continues

Three seasons in, Veronica Leoni’s take on Calvin Klein remains rooted in tailored minimalism, though this time, she revisited the brand’s provocative past, too.


Luxury

New York Fashion Week’s Identity Crisis

New York’s runways were once the industry’s ultimate marketing platform. Many brands are realising there are other ways to reach customers — with a better ROI.

Luxury

New York Fashion Week’s Identity Crisis

New York’s runways were once the industry’s ultimate marketing platform. Many brands are realising there are other ways to reach customers — with a better ROI.


Sports

Converse Finally Has a New Path Forward

While the Super Bowl and the opening of the 2026 Milano-Cortina Olympic Games might be in the rearview, we shouldn’t sleep on NBA All-Star Weekend.

Sports

Converse Finally Has a New Path Forward

While the Super Bowl and the opening of the 2026 Milano-Cortina Olympic Games might be in the rearview, we shouldn’t sleep on NBA All-Star Weekend.


Beauty

How To Launch Skincare That Sticks

Consumers of face masks are seeking more convenient formats and clinical grade efficiency — prompting a maturation of sorts for the stalwart skincare subcategory.

Beauty

How To Launch Skincare That Sticks

Consumers of face masks are seeking more convenient formats and clinical grade efficiency — prompting a maturation of sorts for the stalwart skincare subcategory.


Luxury

What European Luxury Can Learn From American Fashion

American brands have recaptured the zeitgeist — and market share — as Europe’s luxury slump persists. As the sector’s biggest names plot a comeback, there may be lessons to take from across the pond.

Luxury

What European Luxury Can Learn From American Fashion

American brands have recaptured the zeitgeist — and market share — as Europe’s luxury slump persists. As the sector’s biggest names plot a comeback, there may be lessons to take from across the pond.


Luxury

Hermès CEO: Couture Plans Are ‘Moving Forward’

The French leather goods powerhouse is building out a dedicated couture workshop, as part of a push that would reinforce the brand’s artisanal know-how and top-end positioning.

Luxury

Hermès CEO: Couture Plans Are ‘Moving Forward’

The French leather goods powerhouse is building out a dedicated couture workshop, as part of a push that would reinforce the brand’s artisanal know-how and top-end positioning.


Beauty

Behind the Scenes at LVMH Beauty

In this edition of Full Coverage, Priya Rao is back on the luxury beat reporting on big moves at LVMH Beauty and how L’Oréal turned Valentino’s fragrance into a blockbuster.

Beauty

Behind the Scenes at LVMH Beauty

In this edition of Full Coverage, Priya Rao is back on the luxury beat reporting on big moves at LVMH Beauty and how L’Oréal turned Valentino’s fragrance into a blockbuster.


Luxury

Opinion: In Defence of Fakes

We’re entering a world where copying isn’t only a compliment, it’s a form of creativity all on its own, argued Felix Salmon.

Luxury

Opinion: In Defence of Fakes

We’re entering a world where copying isn’t only a compliment, it’s a form of creativity all on its own, argued Felix Salmon.


Marketing

Why Fashion Needs to Stop Sleeping on YouTube

The Google-owned video-sharing service is among the largest entertainment platforms in the world, and a destination for in-depth, long-form content. BoF breaks down how brands can use the site as a world-building tool to attract loyal consumers.

Marketing

Why Fashion Needs to Stop Sleeping on YouTube

The Google-owned video-sharing service is among the largest entertainment platforms in the world, and a destination for in-depth, long-form content. BoF breaks down how brands can use the site as a world-building tool to attract loyal consumers.