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Beauty

Stranger Things Hairstylist Is Launching a Hair Care Brand

The hit Netflix show’s lead hair designer Sarah Hindsgaul will be one of the first on-set Hollywood beauty professionals to have her own hair-care line as more of her peers look for opportunities beyond filming.

Beauty

Stranger Things Hairstylist Is Launching a Hair Care Brand

The hit Netflix show’s lead hair designer Sarah Hindsgaul will be one of the first on-set Hollywood beauty professionals to have her own hair-care line as more of her peers look for opportunities beyond filming.


Sports

The 2026 World Cup Is Already Here for Fashion

Brand activations and collections for the 2026 World Cup are already beginning to pop out across the sportswear industry.

Sports

The 2026 World Cup Is Already Here for Fashion

Brand activations and collections for the 2026 World Cup are already beginning to pop out across the sportswear industry.


Retail

How to Launch a Fashion Brand in 2026

A new generation of startups is launching amid a lack of investor funding, a weaker multi-brand retail landscape and a broken supply chain. To beat the odds, they’re going even more niche to attract and retain overstimulated consumers.

Retail

How to Launch a Fashion Brand in 2026

A new generation of startups is launching amid a lack of investor funding, a weaker multi-brand retail landscape and a broken supply chain. To beat the odds, they’re going even more niche to attract and retain overstimulated consumers.


Retail

What Happens When Heritage Craft Meets Global Ambition

From handmade beadwork to woven bags, small labels that create products via ancestral methods must constantly weigh how to scale without sacrificing integrity.

Retail

What Happens When Heritage Craft Meets Global Ambition

From handmade beadwork to woven bags, small labels that create products via ancestral methods must constantly weigh how to scale without sacrificing integrity.


Technology

How Brands Stand Out in AI Search

To ensure their products are surfaced on platforms like ChatGPT, brands are turning to startups such as Profound, whose CEO James Cadwallader offers his view on what brands need to know in the BoF-McKinsey State of Fashion 2026.

Technology

How Brands Stand Out in AI Search

To ensure their products are surfaced on platforms like ChatGPT, brands are turning to startups such as Profound, whose CEO James Cadwallader offers his view on what brands need to know in the BoF-McKinsey State of Fashion 2026.


Beauty

How MAC Signed Chappell Roan, the Anti-Brand Ambassador

Despite setting a monumentally high bar for brand collaborations, Roan has committed a long-term, global deal with the Lauder-owned cosmetics label.

Beauty

How MAC Signed Chappell Roan, the Anti-Brand Ambassador

Despite setting a monumentally high bar for brand collaborations, Roan has committed a long-term, global deal with the Lauder-owned cosmetics label.


Luxury

Buccellati CEO Nicolas Luchsinger Is Doubling Down on Heritage in China

Buccellati joins the rush of top jewellery houses flocking to Shanghai with elaborate displays of heritage as it competes with rising local brands, with CEO Nicolas Luchsinger touting family involvement as ‘a big asset.’

Luxury

Buccellati CEO Nicolas Luchsinger Is Doubling Down on Heritage in China

Buccellati joins the rush of top jewellery houses flocking to Shanghai with elaborate displays of heritage as it competes with rising local brands, with CEO Nicolas Luchsinger touting family involvement as ‘a big asset.’


Marketing

Why There Are So Many Influencer Collaborations Right Now

It’s not just your imagination: a growing number of brands are rolling out product collaborations with influencers, hoping to tap their marketing prowess and give customers — both existing and new — a reason to shop.

Marketing

Why There Are So Many Influencer Collaborations Right Now

It’s not just your imagination: a growing number of brands are rolling out product collaborations with influencers, hoping to tap their marketing prowess and give customers — both existing and new — a reason to shop.


Beauty

Exclusive: Gap Taps Beauty Label Summer Fridays for Collaboration

For the first time, the retailer is partnering with a beauty brand for an apparel collaboration, as it prepares to launch fragrance next year.

Beauty

Exclusive: Gap Taps Beauty Label Summer Fridays for Collaboration

For the first time, the retailer is partnering with a beauty brand for an apparel collaboration, as it prepares to launch fragrance next year.


Creative Class

Martin Parr’s Theatre of the Mundane

The photographer, who died Saturday, captured a world of consumerism and kitsch, writes Laurence Benaïm.

Creative Class

Martin Parr’s Theatre of the Mundane

The photographer, who died Saturday, captured a world of consumerism and kitsch, writes Laurence Benaïm.


Retail

This Week: Lululemon’s Low Expectations; A Potential Tariff Surprise

The athleisure giant has struggled this year, but there are bright spots. And the US Supreme Court may or may not issue its decision on Trump’s tariffs.

Retail

This Week: Lululemon’s Low Expectations; A Potential Tariff Surprise

The athleisure giant has struggled this year, but there are bright spots. And the US Supreme Court may or may not issue its decision on Trump’s tariffs.


Luxury

Frank Gehry, Titan of Architecture, Has Died

Gehry, one of the first architects to embrace the potential of digital design, created the ethereal Fondation Louis Vuitton in Paris as well as the world-famous Guggenheim in Bilbao.

Luxury

Frank Gehry, Titan of Architecture, Has Died

Gehry, one of the first architects to embrace the potential of digital design, created the ethereal Fondation Louis Vuitton in Paris as well as the world-famous Guggenheim in Bilbao.