Member Exclusives
Executive Memo | How to Cut Costs While Investing for the Future
Fashion is facing a crunch as consumers grow more cautious and the full impact of tariffs comes into view. Brands and retailers need to cut their expenses, but they can’t stop investing towards the future if they want to win in the long-term.
Executive Memo | How to Cut Costs While Investing for the Future
Fashion is facing a crunch as consumers grow more cautious and the full impact of tariffs comes into view. Brands and retailers need to cut their expenses, but they can’t stop investing towards the future if they want to win in the long-term.
This Week: Investors to Nike: Just Do It Again
The activewear giant is expected to report another quarter of slim growth on Thursday. While it's an improvement from where the brand stood a year ago, investors and sneakerheads alike are ready for more.
This Week: Investors to Nike: Just Do It Again
The activewear giant is expected to report another quarter of slim growth on Thursday. While it's an improvement from where the brand stood a year ago, investors and sneakerheads alike are ready for more.
BoF VOICES 2025: Global Culture and Creativity
You can view the on-demand videos below.
BoF VOICES 2025: Global Culture and Creativity
You can view the on-demand videos below.
MAC, Chappell Roan and the Power of Polarisation in Marketing
In the wake of the announcement that the Gen Z pop star would become the latest face of MAC Cosmetics, some of her fans criticised her decision. But landing the star will likely still prove to be beneficial for the brand in the end.
MAC, Chappell Roan and the Power of Polarisation in Marketing
In the wake of the announcement that the Gen Z pop star would become the latest face of MAC Cosmetics, some of her fans criticised her decision. But landing the star will likely still prove to be beneficial for the brand in the end.
Why Are Barrette Sales Spiking? Thank Ozempic.
Hair loss is on the rise, in step with GLP-1 drug usage and general stress levels, and causing a measurable shift in clip preferences.
Why Are Barrette Sales Spiking? Thank Ozempic.
Hair loss is on the rise, in step with GLP-1 drug usage and general stress levels, and causing a measurable shift in clip preferences.
The Collab of the Year With Bimma Williams
Collaborations ruled the sportswear world in 2025. Some were good, some were bad. We talk about them all with Collab Lab’s Bimma Williams following the release of his new report about the business.
The Collab of the Year With Bimma Williams
Collaborations ruled the sportswear world in 2025. Some were good, some were bad. We talk about them all with Collab Lab’s Bimma Williams following the release of his new report about the business.
Exclusive: Joseph to Return to London Fashion Week Runway After 8 Years
Creative director Mario Arena will show his second collection for the brand in February, as the womenswear label seeks to expand after a period of retrenchment.
Exclusive: Joseph to Return to London Fashion Week Runway After 8 Years
Creative director Mario Arena will show his second collection for the brand in February, as the womenswear label seeks to expand after a period of retrenchment.
Opinion: The ‘Ralph Lauren Christmas’ Trend Is Marketing Gold
The company’s viral holiday aesthetic is boosting the brand’s visibility and sales, the result of years of strategic image refinement and product honing, writes Andrea Felsted.
Opinion: The ‘Ralph Lauren Christmas’ Trend Is Marketing Gold
The company’s viral holiday aesthetic is boosting the brand’s visibility and sales, the result of years of strategic image refinement and product honing, writes Andrea Felsted.