Member Exclusives

Generative AI Is Revolutionising Virtual Try-On. Will Shoppers Use It?
Open-sourced large language models have made it easier to create realistic images of online shoppers in outfits before they buy them. The next challenge is getting people to actually use the technology.

Generative AI Is Revolutionising Virtual Try-On. Will Shoppers Use It?
Open-sourced large language models have made it easier to create realistic images of online shoppers in outfits before they buy them. The next challenge is getting people to actually use the technology.

How Luxury Brands Aim to Keep the 2% Coming Back for More
Exclusive labels are lavishing top-spending clients with special events as luxury’s customer base shrinks.

How Luxury Brands Aim to Keep the 2% Coming Back for More
Exclusive labels are lavishing top-spending clients with special events as luxury’s customer base shrinks.

Antony Price: The Greatest Designer You May Never Have Heard Of
The late Price was often overlooked, but his work for Roxy Music helped to create one of the great before-and-after stylistic schisms in the history of popular music and power a new wave in fashion, writes Tim Blanks.

Antony Price: The Greatest Designer You May Never Have Heard Of
The late Price was often overlooked, but his work for Roxy Music helped to create one of the great before-and-after stylistic schisms in the history of popular music and power a new wave in fashion, writes Tim Blanks.

Big Marketing Push by Nike Is Unlikely to Boost Earnings Just Yet
The sportswear giant is expected to report that net profit fell for the sixth straight quarter in the three months ended Nov. 30, more than halving to $562.35 million.

Big Marketing Push by Nike Is Unlikely to Boost Earnings Just Yet
The sportswear giant is expected to report that net profit fell for the sixth straight quarter in the three months ended Nov. 30, more than halving to $562.35 million.

Indie Perfume Brand Maison Crivelli Expands Africa Presence
The fine French perfume house, known for its premium scents including Hibiscus Mahajád and Tuberose Astrale, is targeting dynamic countries like Nigeria and Ghana.

Indie Perfume Brand Maison Crivelli Expands Africa Presence
The fine French perfume house, known for its premium scents including Hibiscus Mahajád and Tuberose Astrale, is targeting dynamic countries like Nigeria and Ghana.

Break Out Your Brushes, Eyeshadow Is Back
The sleepy category is waking up after years of ‘clean girl’ minimalism caused a sales slump.

Break Out Your Brushes, Eyeshadow Is Back
The sleepy category is waking up after years of ‘clean girl’ minimalism caused a sales slump.

Exclusive: Helmut Lang on Helmut Lang
The elusive arch-minimalist and master brand builder was never a man of many words. In a rare moment of candour, he talks to BoF's Tim Blanks about his career in fashion and his first and only retrospective.

Exclusive: Helmut Lang on Helmut Lang
The elusive arch-minimalist and master brand builder was never a man of many words. In a rare moment of candour, he talks to BoF's Tim Blanks about his career in fashion and his first and only retrospective.

Opinion: China Is Now an Outdoors Nation
The outdoor trend is a bright spot in an otherwise challenging market that should have legs well into the new year, argues Juliana Liu.

Opinion: China Is Now an Outdoors Nation
The outdoor trend is a bright spot in an otherwise challenging market that should have legs well into the new year, argues Juliana Liu.

How Arab Jewellery Designers Took Local Heritage Global
Backed by a deep history in the jewellery trade, a new generation of Arab designers are taking the region’s craftsmanship global while many heritage jewellery houses are re-inventing themselves and gaining greater prominence.

How Arab Jewellery Designers Took Local Heritage Global
Backed by a deep history in the jewellery trade, a new generation of Arab designers are taking the region’s craftsmanship global while many heritage jewellery houses are re-inventing themselves and gaining greater prominence.

Worldview | India’s Textile Sector Struggles With Waste Management
This week’s round-up of global markets fashion business news also features Turkey’s EU Green Deal and Indonesia’s thrift boom.

Worldview | India’s Textile Sector Struggles With Waste Management
This week’s round-up of global markets fashion business news also features Turkey’s EU Green Deal and Indonesia’s thrift boom.

Finding the Sneakers That Mattered in 2025 + Sneaker of the Year Picks
We dove into the Sneaker of the Year conversation for the first time here at The Business of Fashion, but not in the way you’d think.

Finding the Sneakers That Mattered in 2025 + Sneaker of the Year Picks
We dove into the Sneaker of the Year conversation for the first time here at The Business of Fashion, but not in the way you’d think.

The Sneakers That Mattered Most in 2025
The Business of Fashion crunched the numbers, polled readers and spoke with leading sneaker authorities to identify the shoes that defined the market this year – and pointed the way to what’s coming next.

The Sneakers That Mattered Most in 2025
The Business of Fashion crunched the numbers, polled readers and spoke with leading sneaker authorities to identify the shoes that defined the market this year – and pointed the way to what’s coming next.