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Luxury

How Watchmakers Are Dealing With Soaring Gold Prices

As gold tops $4,600 per ounce, executives including Breitling CEO Georges Kern are bracing for a hit to margins. Solutions range from seeking new materials to raising prices or postponing gold purchases.

Luxury

How Watchmakers Are Dealing With Soaring Gold Prices

As gold tops $4,600 per ounce, executives including Breitling CEO Georges Kern are bracing for a hit to margins. Solutions range from seeking new materials to raising prices or postponing gold purchases.


Retail

How Brands Avoid the Brick-and-Mortar Trap

Some retailers are closing stores after opening too many in the wake of the pandemic. Those that are plowing ahead are taking a more deliberate approach — even if it means waiting years for a spot on the perfect block to open up.

Retail

How Brands Avoid the Brick-and-Mortar Trap

Some retailers are closing stores after opening too many in the wake of the pandemic. Those that are plowing ahead are taking a more deliberate approach — even if it means waiting years for a spot on the perfect block to open up.


Sports

Nike’s Hottest Shoe Isn’t a Sneaker

StockX’s newest ‘Big Facts’ report shows that one of Nike’s hottest sneakers of the year wasn’t actually a sneaker at all.

Sports

Nike’s Hottest Shoe Isn’t a Sneaker

StockX’s newest ‘Big Facts’ report shows that one of Nike’s hottest sneakers of the year wasn’t actually a sneaker at all.


Global Markets

Worldview | Iran Mode Goes Ahead Despite Tehran Protests

This week’s round-up of global markets fashion business news also features Indian textile exports, fast-fashion resellers in Mexico and China’s latest attempt to woo Russian shoppers.

Global Markets

Worldview | Iran Mode Goes Ahead Despite Tehran Protests

This week’s round-up of global markets fashion business news also features Indian textile exports, fast-fashion resellers in Mexico and China’s latest attempt to woo Russian shoppers.


Global Markets

Luxury’s New Australian Boomtown: Brisbane

With tourism thriving, millionaire numbers climbing and the Olympics on the horizon, brands are turning their attention to the Queensland capital as major retail developments get underway.

Global Markets

Luxury’s New Australian Boomtown: Brisbane

With tourism thriving, millionaire numbers climbing and the Olympics on the horizon, brands are turning their attention to the Queensland capital as major retail developments get underway.


Beauty

The Anti-AI Aesthetic Taking Over Social Media

Products strewn across the sink, half-empty or in cluttered piles have replaced picture-perfect shelfies as brands and influencers find luxury in mess.

Beauty

The Anti-AI Aesthetic Taking Over Social Media

Products strewn across the sink, half-empty or in cluttered piles have replaced picture-perfect shelfies as brands and influencers find luxury in mess.


Sports

Have Sneaker Sales Finally Peaked?

Sneakers have dominated the footwear business for years, driven by constant growth from industry leaders like Nike and Adidas. Now, questions are rising about how much further that growth can go.

Sports

Have Sneaker Sales Finally Peaked?

Sneakers have dominated the footwear business for years, driven by constant growth from industry leaders like Nike and Adidas. Now, questions are rising about how much further that growth can go.


Retail

AI Just Had Its Big Shopping Breakthrough. Is Fashion Ready?

The arrival of direct checkout in AI search engines like ChatGPT is being called the biggest innovation in online shopping in over a decade. BoF breaks down how brands and retailers are getting ready for the disruption.

Retail

AI Just Had Its Big Shopping Breakthrough. Is Fashion Ready?

The arrival of direct checkout in AI search engines like ChatGPT is being called the biggest innovation in online shopping in over a decade. BoF breaks down how brands and retailers are getting ready for the disruption.


Beauty

Opinion: Luxury Brands Need to Find Their Wellness Niches

If health is the new wealth, conglomerates like LVMH and Kering need to command a share of this spending, writes Bloomberg's Andrea Felsted.

Beauty

Opinion: Luxury Brands Need to Find Their Wellness Niches

If health is the new wealth, conglomerates like LVMH and Kering need to command a share of this spending, writes Bloomberg's Andrea Felsted.


Marketing

How Fashion Marketers Will Nab Attention in 2026

After a year of experimentation and noise, 2026 marks a pivot for fashion marketers toward slower advertising, more thoughtful creative risks and human connection, as brands recalibrate how to entertain, engage and earn trust in an age of AI and consumer exhaustion.

Marketing

How Fashion Marketers Will Nab Attention in 2026

After a year of experimentation and noise, 2026 marks a pivot for fashion marketers toward slower advertising, more thoughtful creative risks and human connection, as brands recalibrate how to entertain, engage and earn trust in an age of AI and consumer exhaustion.


Retail

Drake’s Leaves Its British Preppiness Intact Under New Owner

The 49-year-old menswear brand, known for its exacting preppy aesthetic and English craftsmanship, is now majority-owned by a Danish billionaire. Co-owner and creative director, Michael Hill told BoF that radical change isn’t set to follow.

Retail

Drake’s Leaves Its British Preppiness Intact Under New Owner

The 49-year-old menswear brand, known for its exacting preppy aesthetic and English craftsmanship, is now majority-owned by a Danish billionaire. Co-owner and creative director, Michael Hill told BoF that radical change isn’t set to follow.


Beauty

Drunk Elephant’s New Motto: No Kids Allowed

With a new brand campaign and visual assets, the results-driven ‘clean’ beauty brand hopes to reinforce its original ethos and reclaim its core customer.

Beauty

Drunk Elephant’s New Motto: No Kids Allowed

With a new brand campaign and visual assets, the results-driven ‘clean’ beauty brand hopes to reinforce its original ethos and reclaim its core customer.