Member Exclusives
The Two Sides of Bad Bunny’s Super Bowl Fashion Choices
Bad Bunny took the fashion world by surprise by wearing Zara for the Super Bowl halftime show. For some, that was a big disappointment.
The Two Sides of Bad Bunny’s Super Bowl Fashion Choices
Bad Bunny took the fashion world by surprise by wearing Zara for the Super Bowl halftime show. For some, that was a big disappointment.
A Step-by-Step Guide to Getting Ready for AI Agents
Making sure AI agents can seamlessly buy your products takes more than cleaning up product data and then sitting back and waiting for them to find you. BoF breaks down what brands need to know.
A Step-by-Step Guide to Getting Ready for AI Agents
Making sure AI agents can seamlessly buy your products takes more than cleaning up product data and then sitting back and waiting for them to find you. BoF breaks down what brands need to know.
Swatch Gets Bullish as Activist Pushes for Change
The Swiss watch giant's recent results surprised with an upbeat outlook at a moment when the family in control of the brand is resisting an investor campaign.
Swatch Gets Bullish as Activist Pushes for Change
The Swiss watch giant's recent results surprised with an upbeat outlook at a moment when the family in control of the brand is resisting an investor campaign.
How Indie Beauty Brands Are Surviving on Their Own
In a hyper-competitive beauty landscape, the cost of growth is always rising, and bootstrapped brands can feel outgunned by their better-capitalised peers. Going it alone can mean bigger hurdles, but bigger rewards.
How Indie Beauty Brands Are Surviving on Their Own
In a hyper-competitive beauty landscape, the cost of growth is always rising, and bootstrapped brands can feel outgunned by their better-capitalised peers. Going it alone can mean bigger hurdles, but bigger rewards.
Ralph Lauren, Walmart Suppliers Among Winners in India-US Deal
Footwear manufacturers and apparel exporters emerged as major winners in the joint framework for an interim trade deal between the US and India.
Ralph Lauren, Walmart Suppliers Among Winners in India-US Deal
Footwear manufacturers and apparel exporters emerged as major winners in the joint framework for an interim trade deal between the US and India.
What Happened to Fashion’s Entry Level Jobs?
With hiring slowing and AI reshaping entry-level work, recent graduates are turning to a mix of old-school tactics and unconventional paths to get a foothold.
What Happened to Fashion’s Entry Level Jobs?
With hiring slowing and AI reshaping entry-level work, recent graduates are turning to a mix of old-school tactics and unconventional paths to get a foothold.
Watch Brands Are Piling Into Pricey Sports Deals. Are They Worth It?
Watchmakers ranging from Omega, Breitling, Rolex and TAG Heuer to indie label Norqain are investing millions in blockbuster sports deals but success is not guaranteed.
Watch Brands Are Piling Into Pricey Sports Deals. Are They Worth It?
Watchmakers ranging from Omega, Breitling, Rolex and TAG Heuer to indie label Norqain are investing millions in blockbuster sports deals but success is not guaranteed.
This Week: Another Tough Quarter for Kering
Kering’s latest earnings report will likely show another steep sales decline at its largest brand. Plus, New York Fashion Week begins.
This Week: Another Tough Quarter for Kering
Kering’s latest earnings report will likely show another steep sales decline at its largest brand. Plus, New York Fashion Week begins.
Why Is ‘Influencer’ Still a Dirty Word?
Influencer marketing represents a nearly $44 billion dollar industry that’s set to surpass traditional media, but a stigma around its personalities and economics still persists. Should it?
Why Is ‘Influencer’ Still a Dirty Word?
Influencer marketing represents a nearly $44 billion dollar industry that’s set to surpass traditional media, but a stigma around its personalities and economics still persists. Should it?
Shein, Nike and Fashion’s Widening Sustainability Gap
Copenhagen Fashion Week’s 20th edition offered promise in pushing fashion’s sustainability agenda from within, defying the wider industry's pullback from the cause. But with fashion’s decarbonisation trajectory offtrack, Shein’s questionable climate targets, paired with labour abuse in Nike and Prada’s supply chains, there’s still a long way to go.
Shein, Nike and Fashion’s Widening Sustainability Gap
Copenhagen Fashion Week’s 20th edition offered promise in pushing fashion’s sustainability agenda from within, defying the wider industry's pullback from the cause. But with fashion’s decarbonisation trajectory offtrack, Shein’s questionable climate targets, paired with labour abuse in Nike and Prada’s supply chains, there’s still a long way to go.
How to Sell Fragrance Like a Fashion Accessory
The latest launch from Sidia, a perfume campaign fronted by the model Erin Wasson, reflects a new positioning for fine fragrance as fashion’s favourite beauty accessory.
How to Sell Fragrance Like a Fashion Accessory
The latest launch from Sidia, a perfume campaign fronted by the model Erin Wasson, reflects a new positioning for fine fragrance as fashion’s favourite beauty accessory.
Why Nike’s DEI Fight Matters
The EEOC’s claim that Nike has engaged in a pattern of ‘disparate treatment’ against white employees is something everyone should be watching closely.
Why Nike’s DEI Fight Matters
The EEOC’s claim that Nike has engaged in a pattern of ‘disparate treatment’ against white employees is something everyone should be watching closely.