Agenda-setting intelligence, analysis and advice for the global fashion community.
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This #BoFLIVE event was based on the “How to Compete with Shein,” article. Click here to read our full analysis.
Shein built its empire on unmatched speed-to-market and unbelievably low prices. With a reported $100 billion valuation, this is just the start of the controversial Chinese e-commerce company’s reign. Shein’s rapid rise from anonymous fast fashion brand to the world’s biggest digital fashion retailer has shaken up the industry and left brands — big and small — wondering how they can contend.
Following her article “How to Compete with Shein,” BoF’s Cathaleen Chen joins Lauren Sherman and marketing executive and author Ana Andjelic to walk through what makes the behemoth so successful, and how brands can play to their strengths in Shein’s wake.
“If you are a small brand, you’re much more nimble than Shein,” said Chen. “It’s about building that closeness with your customer that a giant like Shein is just not capable of doing.”
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