Agenda-setting intelligence, analysis and advice for the global fashion community.
Created by BoF’s journalists and editors, in conjunction with our wider network of leading fashion creatives, thought-leaders, and innovators, Masterclasses are in-depth webinars with supporting resources, designed to deliver key learning outcomes on critical industry topics.
During the pandemic, brands were able to break their years-long cycle of endless discounts as they pulled back on ordering and decreased their overstock. However, as demand came roaring back in 2021, so did old habits. Now, according to BoF retail correspondent Cathaleen Chen, the author of BoF’s case study “The Complete Guide to Managing Markdowns,” retailers have lost that markdown discipline due to a lack of inventory management.
“What happens when you have too much inventory?” Chen asked. “You have sales.”
In this Masterclass, Chen is joined by BoF deputy editor Brian Baskin, Adam Cochrane, a general retail and luxury equity research analyst and Deutsche Bank partner Kelly Pedersen to discuss when retailers should implement markdowns, how to change consumer perceptions around discounts and more.
