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BoF Live | Rethinking Success Metrics for Brand Ambassadors

Join us on Wednesday, July 2 at 16:00 BST / 11:00 EDT for our next #BoFLIVE.
BoF Live | Rethinking Success Metrics for Brand Ambassadors
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Join us on Wednesday, July 2 at 16:00 BST / 11:00 EDT for our next #BoFLIVE. In this edition, BoF’s content strategist, Shenel Wickramaratne, along with Launchmetrics’ chief marketing officer, Alison Bringé, founder of Beyond Luxury Group and co-founder of Memora, Carlota Rodben and Nicole Baum, global head of marketing at Moschino, will discuss the new rules of brand ambassadorship — to better understand the full impact of celebrity and influencer partnerships.

The discussion will also explore how resonance — not reach — is now defining success within the influencer economy, as detailed in Launchmetrics’ latest report — “Brand Ambassador Marketing 2025.”

This #BoFLIVE is brought to you in partnership with Launchmetrics and is open to all — simply register below to secure your spot.

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