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BoF LIVE

Partner Content

How Retailers Can Effectively Target Fashion and Beauty Consumers

Braze’s head of retail and e-commerce industry marketing Meredith Mitchell, 111Skin’s CMO Michael Edelmann, Wharton Business School’s marketing professor Peter Fader and BoF’s Yasmine Dahlberg unpack how fashion and beauty brands can build stronger consumer relationships in 2026 and beyond.

Partner Content

How Retailers Can Effectively Target Fashion and Beauty Consumers

Braze’s head of retail and e-commerce industry marketing Meredith Mitchell, 111Skin’s CMO Michael Edelmann, Wharton Business School’s marketing professor Peter Fader and BoF’s Yasmine Dahlberg unpack how fashion and beauty brands can build stronger consumer relationships in 2026 and beyond.


Partner Content

How Generative AI Is Redefining E-Commerce Storytelling

Zalando’s VP of content solutions, Matthias Haase, CEO of Chief Digital Agency Jenna Flateman Posner, retail tech expert Jessica Couch and BoF’s Annabel Bolton unpacked the future of the next-generation technology’s role in elevating online content.

Partner Content

How Generative AI Is Redefining E-Commerce Storytelling

Zalando’s VP of content solutions, Matthias Haase, CEO of Chief Digital Agency Jenna Flateman Posner, retail tech expert Jessica Couch and BoF’s Annabel Bolton unpacked the future of the next-generation technology’s role in elevating online content.


Partner Content

Decoding Dubai Fashion Consumer Insights

Chalhoub Group’s Jasmina Banda, Dubai Design District’s Reem AlAboodi and BoF’s Rawan Maki and Sophie Soar unpacked consumer trends and behaviour in the UAE city, sharing actionable insights for global and regional brands looking to resonate with Dubai’s consumer base today.

Partner Content

Decoding Dubai Fashion Consumer Insights

Chalhoub Group’s Jasmina Banda, Dubai Design District’s Reem AlAboodi and BoF’s Rawan Maki and Sophie Soar unpacked consumer trends and behaviour in the UAE city, sharing actionable insights for global and regional brands looking to resonate with Dubai’s consumer base today.


Retail

BoF Live | Rethinking Success Metrics for Brand Ambassadors

Join us on Wednesday, July 2 at 16:00 BST / 11:00 EDT for our next #BoFLIVE.

Retail

BoF Live | Rethinking Success Metrics for Brand Ambassadors

Join us on Wednesday, July 2 at 16:00 BST / 11:00 EDT for our next #BoFLIVE.


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Partner Content

Navigating Market Uncertainty and Digital Transformation in Fashion

Next-generation technologies are giving businesses a competitive edge in a rapidly evolving market. Lectra’s Maximilien Abadie and Beyond Luxury Group’s Andrea Pavon shared their insights on a recent BoF LIVE into the opportunities these technologies unlock for sustainable business strategies — and how to optimise the workplace for transformation.

Partner Content

Navigating Market Uncertainty and Digital Transformation in Fashion

Next-generation technologies are giving businesses a competitive edge in a rapidly evolving market. Lectra’s Maximilien Abadie and Beyond Luxury Group’s Andrea Pavon shared their insights on a recent BoF LIVE into the opportunities these technologies unlock for sustainable business strategies — and how to optimise the workplace for transformation.


Partner Content

Increasing Brand Presence and Impact on TikTok

Farah Maloof, head of fashion and luxury partnerships at TikTok, and Jordan Mitchell, the co-founder and co-CEO of cultural marketing agency Good Culture Inc., share their insights on how to best engage the zeitgeist, effectively work with content creators and empower teams within businesses to successfully navigate the entertainment platform.

Partner Content

Increasing Brand Presence and Impact on TikTok

Farah Maloof, head of fashion and luxury partnerships at TikTok, and Jordan Mitchell, the co-founder and co-CEO of cultural marketing agency Good Culture Inc., share their insights on how to best engage the zeitgeist, effectively work with content creators and empower teams within businesses to successfully navigate the entertainment platform.


Global Markets

BoF Live | Unlocking Supply Chain Opportunities in Southeast Asian Markets

Join us on Wednesday, October 23 at 16:00 BST / 11:00 EDT for our next #BoFLIVE.

Global Markets

BoF Live | Unlocking Supply Chain Opportunities in Southeast Asian Markets

Join us on Wednesday, October 23 at 16:00 BST / 11:00 EDT for our next #BoFLIVE.


Retail

BoF Live | How to Reach Gen-Z Consumers on Social Channels

Join us on Wednesday, June 26 at 16:00 BST / 11:00 EDT for our next #BoFLIVE.

Retail

BoF Live | How to Reach Gen-Z Consumers on Social Channels

Join us on Wednesday, June 26 at 16:00 BST / 11:00 EDT for our next #BoFLIVE.


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Retail

BoF LIVE | The Evolving Art of Luxury Experiential Retail

A panel of experts discuss how luxury retailers can use digital integration, environmental standards and inclusive luxury to best cater to their customers.

Retail

BoF LIVE | The Evolving Art of Luxury Experiential Retail

A panel of experts discuss how luxury retailers can use digital integration, environmental standards and inclusive luxury to best cater to their customers.


Workplace & Talent

BoF LIVE | Closing the Employability Skills Gap in Fashion

As part of BoF Careers Week 2023, BoF’s senior correspondent Sheena Butler-Young and BoF Careers’ Sophie Soar shared their insights on the current state of fashion careers and tips on how to mitigate the industry’s skill gaps.

Workplace & Talent

BoF LIVE | Closing the Employability Skills Gap in Fashion

As part of BoF Careers Week 2023, BoF’s senior correspondent Sheena Butler-Young and BoF Careers’ Sophie Soar shared their insights on the current state of fashion careers and tips on how to mitigate the industry’s skill gaps.


Retail

BoF LIVE | The Rise of Resale: Luxury as Currency

BoF’s Rahul Malik speaks with Tirath Kamdar of eBay and Fashionphile’s Sarah Davis about new research into why consumers are investing in luxury handbags, watches and jewellery and what this means for high-end resale.

Retail

BoF LIVE | The Rise of Resale: Luxury as Currency

BoF’s Rahul Malik speaks with Tirath Kamdar of eBay and Fashionphile’s Sarah Davis about new research into why consumers are investing in luxury handbags, watches and jewellery and what this means for high-end resale.


Partner Content

BoF LIVE: The Future of Customer Engagement in Luxury E-Commerce

Kristin Maa, senior vice president of growth at Saks, and Lydia Pang, chief executive and co-founder of Mørning, share their insights on how luxury e-commerce is being transformed.

Partner Content

BoF LIVE: The Future of Customer Engagement in Luxury E-Commerce

Kristin Maa, senior vice president of growth at Saks, and Lydia Pang, chief executive and co-founder of Mørning, share their insights on how luxury e-commerce is being transformed.