Skip to main content

Case Studies

Understand the trending topics beyond the headlines to help you make better business decisions.

Retail

The Step-by-Step Guide to Brand Elevation | Case Study

A growing number of mass and premium brands are pushing upmarket with a more luxe look, better materials and, often, higher prices. This case study unpacks how these labels are navigating the tricky challenge of elevating a brand.

March 2026

Recent Case Studies

Marketing

From Hype to Discipline: The New World of Influencer Marketing | Case Study

February 2026

Retail

Executive Memo | How to Cut Costs While Investing for the Future

December 2025

Marketing

Case Study | The Art & Science of World-Building

December 2025

Marketing

Case Study | The New Playbook for Fashion PR

November 2025

Technology

Executive Memo | Everything Fashion Executives Need to Know About AI

September 2025

Retail

Executive Memo | Selling to Consumers in Uncertain Times

June 2025

Retail

Case Study | The New Rules for Getting Acquired

June 2025

Retail

Case Study | How Brands Build Genuine Communities

April 2025

Retail

Executive Memo | An Action Plan for Navigating Trump’s Tariffs

March 2025

China

Case Study | The Playbook for Succeeding in China’s New Reality

March 2025

Marketing

Case Study | The Complete Guide to Communicating Value to Shoppers

January 2025

Luxury

Executive Memo | Luxury Has a Pricing Problem. What Now?

December 2024