Brand Manager

Driven by the continued growth and evolution of the brand, Sahara is expanding its team with the introduction of a new Brand Manager role. Sahara is seeking someone who will truly live and breathe the brand, with an intuitive understanding of authentic creativity, honesty, tone, pacing, and meaning and the ability to translate vision into clear, consistent execution across every channel from catalogues to social stories.

A strategic, commercial thinker, we are looking for someone who can conceptualise creative strategies to broaden Sahara’s customer base. This role sits at the heart of Sahara: as guardian of the brand’s DNA, connector of teams and as chief storyteller. Someone who ensures that everything said, shown and done feels unmistakably Sahara.

Sahara creates contemporary clothing with a unique, bohemian aesthetic inspired by the spirit of adventure, global design and unbounded creativity. Sahara makes clothes for the individual, not the crowd; with each piece created using elevated fabrics and traditional techniques, Sahara provides a true antidote to the culture of fast fashion. Sahara’s pieces are designed to feel luxurious, flattering, and timeless, created to last season upon season.

Key Responsibilities

Brand Strategy & Guardianship

• Own and protect Sahara’s brand ethos, voice, and visual identity across all platforms

• Translate the brand vision into clear, actionable strategies for marketing, content, retail, and digital

• Ensure absolute consistency across campaigns, lookbooks, social, PR, ecommerce, and retail

• Create a strategy that will support brand expansion and a broader customer base

Campaigns & Storytelling

• Lead the development of brand campaigns in partnership with the Marketing and Social Media Managers

• Develop compelling brand stories that bring products to life and create a meaningful connection between the customer and the craftsmanship behind it.

• Brief and collaborate with creative, design, content, and external partners

• Translate brand objectives into actionable campaign plans with clear KPIs, timelines, and deliverables.

Team Collaboration

• Act as the central brand lead between marketing, design, ecommerce, retail, and wholesale

• Guide teams on tone of voice, messaging, and brand-appropriate execution

• Support retail and wholesale with clear brand direction and assets

Content & Communications

• Oversee brand messaging across digital, social, email, PR, and retail

• Ensure copy and visuals emotionally resonate, and align with brand values

• Work closely with Social Media Manager to maintain a refined and distinctive presence

Insight & Evolution

• Monitor cultural trends, customer insight, and brand performance

• Use insight to evolve the brand

• Champion innovation while respecting Sahara’s creative integrity

The Ideal Candidate

• An experienced Brand Manager (or Senior Brand Executive) with strong lifestyle/fashion/cultural brand experience

• Deeply creative but commercially aware

• A natural storyteller with exceptional brand intuition

• Confident leading conversations and influencing across teams

• Calm, considered, and highly organised, able to see both the big picture and the details

• Passionate about art, design, culture, and conscious fashion

• Strategic and commercially aware

Experience & Skills

• 5+ years in brand, marketing, or creative strategy roles

• Proven experience managing and evolving a brand identity

• Strong campaign planning and execution experience

• Excellent written and verbal communication skills

• Comfortable working in a founder-led, creative environment

What’s on offer:

• a competitive salary

• a generous holiday allowance

• access to free Classes at HOME Wellness

• flexible start and finish times in a friendly office

• discretionary annual bonus

• access to exclusive perks and discounts via Perkbox

• Prosecco Friday, every Friday

To apply, candidates are invited to submit a CV and cover letter, with a portfolio included where relevant. As Sahara continues to grow, this role marks the beginning of an exciting period of expansion, with further senior opportunities emerging as the brand evolves.