Assistant Store Manager

ASSISTANT STORE MANAGER

Boca Raton, FL Michelle Farmer | Luxury Women’s Wear | Made in the USA

We are seeking an experienced and inspiring Assistant Store Manager to join our Boca Raton team.

Michelle Farmer is a Made in the USA luxury women’s wear brand known for effortless chic design, exceptional craftsmanship, and an elevated client experience. Each piece is lovingly created in our West Palm Beach atelier and sold through our boutiques in Southampton, Palm Beach, The Boca Raton, and Mizner Park.

About the Role

The Assistant Store Manager partners closely with the Store Manager to lead, develop, and inspire a high-performing sales team while driving consistent revenue growth and delivering an exceptional luxury client experience.

This is a hands-on leadership role. The Assistant Store Manager drives results through personal styling, strategic client development, operational excellence, and structured team training. You will uphold brand standards, maintain a pristine and elevated store environment, and coach the team in product knowledge, styling expertise, and relationship-building to ensure sales goals are consistently achieved.

The ideal candidate leads by example, fosters accountability, and creates a culture of excellence that reflects our brand’s commitment to craftsmanship, integrity, and personalized service.

Key Responsibilities

Support the Store Manager in driving daily, weekly, and monthly sales performance to meet and exceed revenue goals

Lead, coach, and develop the sales team through ongoing training in styling, product knowledge, and luxury selling techniques

Assist in setting clear performance expectations and maintaining accountability across the team

Deliver exceptional client experiences through personalized styling and consistent follow-up

Build and grow a strong client book through outreach, appointments, and concierge-level service

Support and execute in-store events, trunk shows, and bespoke appointments

Work with manager to oversee custom and special orders to ensure seamless client satisfaction

Maintain fitting rooms, back stock, and inventory areas Ito brand standard.

Assist with inventory management, transfers,receiving, and restaocking

Assist with scheduling, and daily operational oversight

Step into leadership responsibilities in the Store Manager’s absence

Analyze sales metrics and identify opportunities for growth

Qualifications

3+ years of luxury retail sales experience, with supervisory or leadership responsibility

Proven ability to support sales growth and exceed performance goals

Experience coaching and developing team members

Strong clienteling skills and ability to deliver personalized styling experiences

Deep understanding of luxury sales techniques and product knowledge

Experience with custom or bespoke orders preferred

Highly organized with strong attention to detail and follow-through

Strong visual merchandising sensibility and pride in maintaining impeccable store standards

Professional, polished presence aligned with a luxury retail environment

Passion for fashion, craftsmanship, and exceptional service

Why Join the Michelle Farmer Team

At Michelle Farmer, you are not simply joining a retail team — you are becoming part of a luxury brand built on craftsmanship, integrity, and excellence.

Every piece is designed and made in our West Palm Beach atelier, allowing you to represent a truly Made in the USA collection defined by quality, artistry, and timeless elegance. You will work with discerning clientele who value personal relationships, bespoke service, and elevated styling.

We foster a culture of accountability, growth, and professionalism. Our team members are empowered to lead, develop lasting client relationships, and build meaningful careers in luxury fashion. You will have the opportunity to refine your styling expertise, strengthen your leadership skills, and contribute directly to the brand’s continued growth.