Head of Sales, Operations & Marketing

Job Title: Head of Sales, Operations & Marketing
Location: London
Reports to: Founder,CEO
Salary: Competitive

We are seeking a dynamic and experienced Head of Sales, Operations & Marketing to lead and grow our international business across B2B, B2C, retail, and e-commerce channels. This is a strategic leadership role, ideal for a results-driven professional with a passion for luxury fine jewellery.

Key Responsibilities

·      Strategic Leadership & Commercial Management

·      Develop and execute data-driven sales and marketing strategies aligned with company objectives.

·      Lead and manage a high-performing team.

·      Collaborate with the accountant to maintain budgets and ensure sustainable profitability.

·      Oversee international pricing strategy (wholesale, RRP, geo-pricing).

·      Work cross-functionally with product, operations, logistics, and finance to drive operational excellence and brand consistency.

Sales & Revenue Growth

·      Manage and expand international wholesale accounts across EMEA, APAC, and AMER.

·      Forecast sales, set seasonal targets, and negotiate wholesale terms.

·      Create invoices.

·      Present and sell seasonal collections in key markets including Paris.

·      Oversee wholesale inventory and fulfilment.

·      Identify new business opportunities and conduct post-sales performance analysis.

Marketing, PR & Brand

·      Lead global marketing campaigns across digital and traditional channels.

·      Manage PR, press relationships, events, and brand activations.

·      Oversee creation of marketing assets including lookbooks, line sheets, and digital campaigns.

·      Monitor market trends and competitor activity.

E-commerce, Retail & Operations

·      Oversee Shopify operations and online performance (traffic, conversion, AOV).

·      Manage retail store performance, sales targets, and activations.

·      Supervise logistics, shipping, import/export, and operational processes.

·      Streamline sales and operational systems to improve efficiency and scalability.

Events & Brand Activation

·      Lead international trunk shows, trade shows, pop-ups, and training.

·      Ensure all activations drive measurable commercial results.

Requirements

·      Minimum 5 years’ experience in luxury sales and marketing with international exposure.

·      Proven success across wholesale, retail, and e-commerce channels.

·      Strong commercial acumen with pricing strategy experience.

·      Analytical, highly organised, and results-driven.

·      Strong leadership and communication skills.

·      Proficient in Excel and e-commerce platforms (Shopify, Google Analytics).

·      Willingness to travel internationally.

What We Offer

·      A senior leadership role in a growing international luxury brand.

·      Opportunity to shape global commercial strategy.

·      International exposure and a collaborative, high-performance environment.

About the Company

Patcharavipa is a luxury fine jewelry brand founded in 2016 by acclaimed designer and certified gemologist Patcharavipa Bodiratnangkura in Bangkok. Each meticulously handcrafted piece embodies a bold yet delicate approach to materiality, contrasting textures, and artistic inspiration. Deeply rooted in traditional Thai craftsmanship, Patcharavipa is committed to preserving the legacy of Thai artisanship while celebrating diverse values such as heritage and creative empowerment. With global recognition, Patcharavipa’s creations are designed to captivate modern women and men for generations to come.