General Manager

Michelle Farmer is seeking a talented General manager to join our team.

Michelle Farmer has boutiques located in Palm Beach, Southampton NY , Mizner Park and at The Boca Raton Resort. Our brand embodies sophistication, craftsmanship, and integrity.

About the Role

The General Manager is a strategic, service-driven leader responsible for overseeing the performance, people, and client experience across multiple Michelle Farmer–style luxury boutiques. This role ensures that each location operates at the highest level of excellence—financially, operationally, and culturally—while embodying the brand’s commitment to craftsmanship, concierge service, and elevated luxury.

The Multi-Store General Manager acts as the connective tissue between stores, leadership, and the brand vision, ensuring consistency in client experience, merchandising execution, team performance, and revenue growth across all doors.

Key Responsibilities

Leadership & Culture

• Lead and inspire Store Managers and teams across all assigned boutiques (4 - 6 stores).

• Uphold and coach teams on the brand values: Tailor Your Journey, Fashion with Integrity, and Elevate Excellence.

• Build a high-performance culture rooted in accountability, coaching, and continuous development.

• Conduct regular store visits to ensure strong leadership presence and operational consistency.

   

Sales & Financial Performance

• Oversee total sales volume across multi-million-dollar stores.

• Drive strategies to increase overall revenue, conversion, average order value, and repeat clientele.

• Partner with leadership on store-level forecasting, budgeting, and monthly P&L reviews.

• Ensure commission structures are communicated and executed fairly

Client Experience & Luxury Service

• Ensure every store delivers a consistent, world-class, personalized shopping and concierge experience.

• Support clienteling strategies, appointments, and styling events.

• Maintain elevated brand standards in service, presentation, and communication.

Merchandising & Brand Presentation

• Oversee floor sets, product storytelling, and seasonal brand direction across all stores.

• Ensure stock levels, replenishment, and visual presentation align with luxury merchandising guidelines.

• Collaborate with buying and production for smooth product flow, especially given in-house and custom-made offerings.

Talent Development

• Recruit, onboard, and train top retail talent aligned with the brand’s luxury clientele.

• Provide consistent coaching to Store Managers; identify high-potential team members for advancement.

• Manage scheduling, staffing mix, and productivity across stores to maximize sales.

•  

Operations & Compliance

• Ensure operational excellence, including opening/closing, security, inventory control, and POS accuracy.

• Oversee adherence to all company procedures and standards.

• Support new store openings—including staffing, training, merchandising, and launch events.

Brand Growth & Strategic Initiatives

• Execute corporate initiatives aimed at growing retail and wholesale channels.

• Provide feedback to leadership on product, client trends, and store opportunities.

• Help scale the brand by supporting expansion into new markets.

Success Indicators

• Consistent revenue growth across all boutiques.

• Highly trained, engaged teams delivering best-in-class luxury service.

• Strong clienteling results and repeat client growth.

• Flawless execution of brand standards across every location.

• Smooth operations and minimized shrink.

• A cohesive brand culture that reflects the values of the founder and leadership team.

Skills & Qualifications

• 5+ years multi-store or high-volume flagship management experience in luxury womenswear.

• Proven track record driving multi-million-dollar sales growth.

• Strong leadership and people-development skills.

• Deep understanding of luxury clientele, personal styling, and clienteling strategies.

• Excellent communication, operational, and analytical abilities.

• Ability to travel regularly between stores (Palm Beach, Boca, Mizner Park, Southampton, etc).

   

Why Join Us?

At Michelle Farmer, you’ll be part of a brand that values craftsmanship, integrity, and the art of dressing well. We value our team and offer a great benefits package, competitive pay, paid vacation and sick time. Join us to grow your career in a supportive, stylish environment where your success matters!