MARKETING & PERFORMANCE SPECIALIST

HELIOT EMIL is seeking a strategic Marketing & Performance Specialist to drive the brand’s performance marketing initiatives across digital channels. This role bridges creative, data, and e-commerce, ensuring campaigns are precise, innovative, and aligned with brand identity.

Desired skills and qualifications:

• Proven experience managing paid campaigns across Google Ads, Meta, and other digital channels.
• Strong understanding of e-commerce marketing, performance metrics, and ROI-driven decision making.
• Experience with A/B and multivariate testing, conversion rate optimization, and audience segmentation.
• Familiarity with email marketing platforms (e.g., Klaviyo) and how paid campaigns can complement lifecycle marketing.
• Competence in data analysis, reporting, and translating insights into actionable strategies.
• Hands-on experience with Shopify, including ad tracking and integration.
• Understanding of luxury or premium brand positioning and how to tailor campaigns to high-end audiences.

Your tasks will include but will not be limited to:

• Own the end-to-end strategy, execution, and optimization of marketing planning including paid campaigns across Google Ads, Meta, and emerging platforms, covering full-funnel planning (prospecting, retargeting, scaling), audience strategy, and budget allocation.
• Drive performance through continuous CRO, creative testing, landing page refinement, and structured experimentation to maximize ROAS, CPA, and overall profitability
• Develop and execute cross-channel marketing initiatives, including newsletters and organic social content, ensuring cohesive storytelling and alignment with product launches and paid campaigns.
• Own and maintain the marketing calendar, coordinating launches, campaigns, and content across paid, CRM, and organic channels.
• Own and maintain reporting structures, translating data into actionable insights and strategic recommendations.
• Support international expansion through localization strategy and scalable campaign structures.
• Contribute to cross-functional business initiatives and operational projects across e-commerce and marketplace channels.
• Stay ahead of platform developments, trends, and best practices to ensure innovation and competitive advantage.

What we offer:

• Salary based on qualification and previous experience.
• An international fashion business in rapid growth.
• Great responsibility and the opportunity to grow with the company.
• An opportunity within a creative, young, and committed team.

Please attach your CV, Letter of Motivation and References/Recommendation