Athleta Site Merchandising Manager, Promotions

About Athleta

For the past 25 years, we've committed ourselves and our brand to a single aim: to empower all women and girls. Inspiration. Collaboration. Connection. Inclusivity. It's what we do best, and we're on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences.

We use business as a force for good by putting people and the planet right up there with profit, which is why Athleta is a certified B Corp. Ready to make a move? Join us. Because we know that alone we're strong, but together we're unstoppable.

About the Role

The Manager, Promotions & Copy will lead the strategy, planning, and execution of all promotional and seasonal merchandising campaigns across digital platforms. This role will drive cross-functional coordination to ensure timely and high-impact execution of marketing moments, markdown events, and category-specific storytelling.

What You'll Do

• Partner on the digital promotional calendar, ensuring alignment across Site, and vehicle teams.
• Lead promotional merchandising for key brand events (e.g., Back-to-School, Black Friday, End-of-Season) across US and Canada sites.
• Partner with Analytics and Planning to evaluate promotion effectiveness and drive continuous customer journey improvement.
• Guide Creative & Brand partners on site needs and promotional asset requirements.
• Manage site readiness and QA for all promo-related updates.
• Lead a team of assistants, coordinators, and/or specialists focused on promotions and markdown execution.
• Own promotional copy across PDPs and coordinate with Product and Marketing teams to ensure accuracy and consistency.

Who You Are

• 7+ years of ecommerce or site merchandising experience with deep knowledge of promotional strategy.
• Demonstrated success managing high-impact seasonal campaigns and cross-functional workflows.
• Ability to interpret performance metrics and optimize execution based on learnings.
• Strong planning, prioritization, and stakeholder alignment skills.
• Experience managing and developing a team.
• Strong storytelling and copywriting skills a plus.

Benefits at Athleta

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Salary Range: $107,500 - $139,800 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.