Director of E-Commerce

Overview:

La Garconne seeks a Director of Ecommerce who is a strategic thinker with a proven track record in DTC to devise and implement strategies resulting in increased productivity and revenues.  

Responsibilities:

- Work with Creative Director to develop the overall social strategy, including content, social activation and storytelling framework.   

- Manage social media platforms i.e., daily postings and engagement.  

- Work with cross functional teams to maximize the customer experience online, including site navigation, content development, checkout funnel and promotional campaigns.  

- Create targeted email campaigns to promote products, announce promotions, and engage with customers. Analyze email performance metrics and refine strategies for better customer engagement and conversion rates.  

- Liaise closely with Creative, Buying, and Inventory teams to create and maintain the daily online product upload schedule and corresponding newsletter schedule based on weekly vendor deliveries.  

- Oversee photoshoots and ensure that product copy and assets for all scheduled items to be published, along with accompanying newsletters are completed on a timely basis.  

- Prepare reports assessing performance of marketing initiatives.  

Qualifications:  

- Bachelor's degree in Marketing, Business, Ecommerce, or related field.

- Minimum of 5 years of strong track record in Ecommerce management, preferably in the luxury apparel DTC marketplace  

- In-depth experience with social media channels as well as optimizing SEO, CRO, PPC, ROI Analytics and email marketing.  

- Highly analytical mindset and quantitative skills with the ability to interpret performance data, analyze campaign ROI goals, and make adjustments to key performance drivers.  

- Deep understanding of e-commerce platforms, digital marketing techniques, and industry best practices.  

- Minimum of 3 years of experience in e-commerce luxury fashion, magazine and/or fashion editorial office highly preferred.  

- Exceptional leadership and team management skills.  

- Excellent communication and interpersonal skills.  

Benefits include company paid health, dental and eye insurance, company matching 401K, PTO, paid holidays, healthcare flexible spending account, commuter benefits, etc.