Digital Marketing Manager

Job description

Kōraru is a new start up brand from Tokyo, Japan, focused on sustainable swimwear in the premium/luxury category. We are a brand with a message, working to bring awareness about the importance of our natural world as well as giving back to the ocean that we derive our inspiration from. If you are passionate about sustainability, fashion and connecting with people, we would like to get in touch. We are looking for an experienced Digital marketing strategist to join our team. You will help us use web technologies to achieve our business growth goals. You will identify needs and new opportunities and aspire to increase brand awareness.

If you’re a tech-savvy trendsetter who has innovative ideas to improve customer experience, we would like to meet you. For this position, you should be creative and comfortable working with our small team.

Ultimately, you should be able to effectively connect our brand with our online customers.

Responsibilities

• Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
• Research products, services and current strategies to identify new opportunities
• Analyze web traffic metrics and suggest solutions to boost web presence
• Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
• Build strong clients relationships through social media interaction
• Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
• Identify advertising needs
• Establish best practices in digital marketing
• Stay up-to-date with digital technologies developments

Requirements

• Proven work experience as a Digital marketing strategist or Digital marketing manager
• Demonstrable experience with SEO/SEM and CRM software
• Experience implementing and optimizing Google Adwords campaigns
• Solid knowledge of web analytics tools like Google Analytics
• Hands on experience with online marketing tools and practices
• Familiarity with web design and HTML
• Excellent verbal and written communication skills
• Strong analytical and project management skills
• BSc degree in Marketing, Advertising or relevant field