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Purdey - Marketing Executive - Purdey

Employer
Richemont
Location
London, United Kingdom
Closing date
23 Mar 2021
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Job Details

Purdey

"200 years of Purdey - an unbroken historical lineage,

descending from London's Kind of Gunmakers"

Purdey - Marketing Executive

(Permanent Full-Time)

HOW WILL YOU MAKE AN IMPACT?

Marketing Programme & Customer Development:
  • Assist with the development of the marketing communications plan which contains key objectives, messages and activities
  • Working with channel managers (E-Commerce, Boutique and Wholesale), Customer Relations and Service Manager and the Buying and Production Manager to ensure messages support the range development plan
  • Monitoring and reviewing the marketing plan as the year progresses and making recommendations for improvements or changes
  • Assisting with budget control of the marketing programme to make sure that it maximises opportunities and does not exceed budget but effectively looks to be more economical


Content Creation:
  • A confident copy writer who can create and deliver strong and appropriate messaging around the Purdey brand
  • Support the brand with asset creation from imagery to graphic design for newsletters and social media.
  • Arranging and coordinating the production of images, videos and messages for use in the marketing communications programme - advertising, PR, brochures and website


Social Media & Advertising:
  • Devising, creating and delivering a social media programme across C&A and Gun Sales.
  • Assisting with the development and maintenance schedule of press and digital advertising to meet the objectives of the business
  • Development and agreement of creatives for printed and digital advertising
  • Working with E-Commerce Manager, Gun Sales Team and the Factory to create content for Social Media and E-newsletters


Press Relations:
  • Identifying key journalists to support Purdey's business strategy and forge and maintain relationships with them
  • Produce press releases as required for new ranges and other relevant business activities
  • Organise press events to showcase the new seasons ranges and other new product launches
  • Monitoring and reviewing results
  • Assist with managing the Purdey Digital Influencer programme


Events:
  • Organise and manage appropriate marketing events with partners, sponsors and clients
  • Develop and organise a programme of in-store events to attract customers and generate sales
  • Creating and developing content for event brochures, website and Social Media
  • Ensuring suitable equipment is provided, maintained and displays appropriate branding


HOW WILL YOU EXPERIENCE SUCCESS WITH US?
  • Minimum of 2 years of Marketing experience
  • Excellent communication skills, both written and verbal
  • Collaborative, team player, inquisitive and superior attention to detail
  • A good understanding of marketing, communications & advertising principles and practices
  • Demonstrate good content creation and excellent copy writing skills
  • Excellent understanding of social media delivery
  • Journalist and VIP handling experience
  • Excellent event organisational, planning skills


HOW DO WE KEEP YOU SMILING?

As a significant member of the Purdey community, you are also part of a much bigger family at Richemont.

We strongly believe in internal development, mobility and offering various opportunities to enhance both your personal and professional development.

YOUR JOURNEY WITH US:

We aim to provide a valuable recruitment process, allowing you to gain exposure to some key decision makers and influencing individuals:

1 st Stage - After your application has been selected, our recruitment team will reach out to you within 2 weeks to conduct an introductory call

2 nd Stage - Video/Virtual interview with the Head of Marketing & HRM for Purdey

3 rd Stage - Video/Virtual interview with the Commercial Director for Purdey

LEARN MORE ABOUT LIFE AT RICHEMONT AND PURDEY BELOW:

https://www.linkedin.com/company/richemont/

https://www.youtube.com/channel/UCtcz344eqsWvggwOnq-yljg

https://www.youtube.com/channel/UCdSVax-9es-cB3mKUh-lY6w/featured

Company

With some +35,000 colleagues worldwide, the Group comprises 18 Maisons and two online distributors. We apply our avant-garde mindset, artistic vision and craftsmanship to watch-making, jewellery, writing instruments and high-end fashion and accessories. Each Maison and e-commerce platform functions as an international business with a family feel and is led by an entrepreneurial spirit and respect for tradition, making the Group a game changer in the high luxury industry. Innovation is at our core. Our history is marked by the achievements of our people. They push the limits and turn the ordinary into the extraordinary. By encouraging innovation across our business and making it a priority, we deliver the ultimate high luxury experience. They participate in groundbreaking ventures like the YNAP/Alibaba startup and our own research and development hub Micro city. Focused on the horizon, the Group maintains its position as an established industry leader.

Company info
Location
Geneva
CH
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