Social Media Manager

Fashion and fun go together at HEWI. Social plays a vital role in HEWI business model and strategic approach. Brand marketing campaigns and strategies are developed in-house and should reflect the company vision of high end luxury, humour and fun. You will need to be creative, organised,pro-active, have great style, and be aware of social trends. Our social channels are always on, and you will work closely with the Marketing Manager and wider team to manage the delivery of the Social arm of key Brand activity, such as; PR/Social activity, Content programmes, Editorial content and much more. Our editorial and content strategies are underpinned by audience insight and trends identified through social listening and you will be responsible for developing and executing these strategies. All in all, you are a positive and active person, keen to listen to the brand and interpret in a creative and stylish manner. You enjoy every challenge, every campaign, every day. You love high end fashion, you constructively challenge and create, you inspire, deliver and collaborate.

Responsibilities: 

●        Manage campaigns across key channels, from idea, to execution and reporting
●        Create, plan and produce all social campaigns.
●        Overseeing the creation and delivery of compelling daily social media content and engaging with followers and influencers/celebrities/brands.
●        Contributing and leading at a strategic level to deliver against goals in the Social Media Channels
●        Development of top-level social media marketing roadmap, identifying key campaigns, conversations, partnerships and moments in the year to maximum impact.
●         Manage and track campaign performance and BAU activity against KPIs.

Candidate Description:

●        Min 3 yrs experience in creating luxury fashion campaigns, posts and stories on multiple social media channels, with the focus on Instagram.
●        Strong understanding of brand and direct to consumer marketing. 

• Be spontaneous and always responsive, in a friendly, fun and polite manner.

●        Extremely creative, and comfortable generating numerous ideas. Confident in creating engaging responses      and being at the heartbeat of HEWI.
●        Strong copywriting skills and attention to detail.
●        Very strong knowledge of luxury fashion and trends.
●        Analytical with strong reporting and metrics experience to measure and understand campaign successes.
●        A clear passion for fashion and luxury.

• Confident, comfortable and skilled with photoshop
• Confident liaising with influencers 
• Confident styling
• Confident creating looks, outfits, and posts.